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/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M39: Other

This topic is covered by the following reading lists:

Mondialisation

2020

Mihai-Ioan RoÈ™ca & Angela Madan, 2020. "Advertising as a Motivator of Human Behavior â€“ Theoretical Approach of Manipulation in Modern Society," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 132-138, August.
Amadea Ruxandra Agapie & Gabriela SÃ®rbu, 2020. "Young Consumers Demand Sustainable and Social Responsible Luxury," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 71-81, August.
Muhammad Taqi, "undated". "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives 202070, Reviewsep.
Nusrat Jahan & Md. Alamgir Hossain & Yuantao Fang, 2020. "Multiple Mediating Effects on the Quality of and Loyalty to Banking Services," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(11), pages 1248-1258, November.
Nina Pavlishyna & Liudmyla Kot, 2020. "The Preconditions For The Emergence And Drivers Of Marketplaces Development In E-Commerce," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 6(5).
Tatyana Netseva-Porcheva & Vasil Bozev, 2020. "Research on the Relation Between Company Pricing Objectives and Pricing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 99-123.
HUÈšANU Alexandra, 2020. "Analysing Condom Usage In Men - Directions For Developing A Marketing Strategy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(1), pages 87-101, April.
FUCIU Mircea, 2020. "Changes In The Organization'S Marketing Activity In Light Of The Sars-Cov-2 Pandemic," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(2), pages 27-35, July.
FUCIU Mircea, 2020. "Effects Of The Online On The Exogenous Influence Factors Of Consumer Behaviour," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(4), pages 35-47, December.
Angelica-Nicoleta NECULĂESEI (ONEA), 2020. "Difficulties In The Research Of Ethnic Groups," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 44, pages 7-15, July.
Alexandra Giuliana ANDRONIC, 2020. "Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 279-286, December.
Irene Gil-Saura & Irene Sánchez-González & María Eugenia Ruiz-Molina, 2020. "Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 27-42, March.
Fabiana Gama de Medeiros & Francisco José da Costa, 2020. "Proposicao de um modelo integrativo de justica para o sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 36(156), pages 251-263, September.
Irene Gil-Saura & Milva Eileen Justavino-Castillo & María Fuentes-Blasco, 2020. "Efectos de la sostenibilidad y del valor logístico en las relaciones entre empresas de transporte marítimo," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 377-390, December.
Deaza, José Armando & Díaz, Néstor Fabián & Castiblanco, Suelen Emilia & María Inés Barbosa, Universidad de La Salle, 2020. "International market selection models: a literature review," Revista Tendencias, Universidad de Narino, vol. 21(2), pages 191-217, July.
Mejía, Juan Camilo & Rosas, Mario Fernando Arcos, 2020. "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, vol. 21(2), pages 242-265, July.
Ingrida Košičiarová & Zdenka Kádeková, 2020. "The consumer behavior of young Slovak consumers (under the age of 25) in the private label market," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(1), pages 37-48.
Fabián Cuesta & Gabriela Paida & Irene Buele, 2020. "Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 63-71.
Arzu SEKER, 2020. "Cevrimici Alisveris Yapan Tuketici Davranislarina Yonelik Cevrimici Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 8(2), pages 11-27.
Alparslan Özmen & İlkin Yaran Ögel, 2020. "The Interaction Between Customer Experience, Satisfaction and Positive Word of Mouth: A Study on City Marketing in Afyonkarahisar," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Business Economics and Finance, volume 104, pages 105-121, Emerald Group Publishing Limited.
Ramiro Esqueda-Walle & Jesus Marmolejo Rodriguez & Karla Villarreal Estrada, 2020. "Digital Marketing: A Conceptual Framework, Review, and Case Study Mixed Approach," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 256-279.
Sunaryo & Soegeng Wahyoedi & Achmad Sudiro & Sudjatno, 2020. "The Effect of Religiosity on the Improvement of Customer Loyalty Towards Islamic Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 132-151.
V.A. Bondarenko & N.V. Przhedetzkaya & E.V. Pisareva & K.A. Larionova & K.V. Borzenko & Yu.A. Shevyakov, 2020. "Сustomer-Oriented Business Companies in Russia: Compliance with Reality," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 590-597.
Galazova S.S. & Kalieva O.M. & Luzhnova N.V. & Karelin N.V., 2020. "Opportunities and Constraints in Implementing Innovation Marketing in the Urban Passenger Traffic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 98-104.
Campo Elias Lopez-Rodriguez & Gerson Jaquin Cristancho-Triana & Jenny Liliana Amaya-Tellez, 2020. "Perception and Desired Brand Personality in Organizations that Internationalize Services: The Case of the Colombian Business Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 581-597.
Slupinska Kamila, 2020. "Secondary Observation as a Method of Social Media Research: Theoretical Considerations and Implementation," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 502-516.
Zdzislaw Knecht & Janusz Materac, 2020. "Shaping the Military Units’ Image During Covid-19 Epidemic based on Military University of Land Forces Activities," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 498-507.
Ni Made Wahyuni, 2020. "An Integrative Model of Market Orientation on Innovation Performance," GATR Journals jmmr239, Global Academy of Training and Research (GATR) Enterprise.
Juniwati, 2020. "The Role of Satisfaction in Mediating the Effect of e-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case study: Shopee Marketplace," GATR Journals jmmr243, Global Academy of Training and Research (GATR) Enterprise.
Md. Rizvi Khan, 2020. "Factors Influencing Users' Behavioral Intention to Reuse Mobile Financial Services in Bangladesh," GATR Journals jmmr251, Global Academy of Training and Research (GATR) Enterprise.
Yeshika Alversia, 2020. "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media," GATR Journals jmmr254, Global Academy of Training and Research (GATR) Enterprise.
Premruedee Jitkuekul, 2020. "A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce," GATR Journals jmmr258, Global Academy of Training and Research (GATR) Enterprise.
Marko Selakovic, 2020. "Typology of Business-Related Fake News Online: A Literature Review," GATR Journals jmmr259, Global Academy of Training and Research (GATR) Enterprise.
Christina Appiah-Nimo, 2020. "Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels," GATR Journals jmmr261, Global Academy of Training and Research (GATR) Enterprise.
Timotius, 2020. "Gen Z Switching Behaviour in Indonesia Smartphone Industry," GATR Journals jmmr262, Global Academy of Training and Research (GATR) Enterprise.
Tatyana Netseva-Porcheva, 2020. "Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
Krasimir Marinov, 2020. "Impact of Marketing Synergy on the New Product Results," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 37-51, September.
Yuriy Robul, 2020. "Structure And Constituents Of Digital Marketing Systems," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 15(1), pages 53-62, March.
Alum Kusumah & Cheng-Wen Lee, 2020. "Do Green Marketing And Green Brand Awareness Influence Customer Satisfaction? An Empirical Study," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(2), pages 31-43, September.
H. R., Ganesha & Aithal, Sreeramana, 2020. "Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS)," MPRA Paper 102867, University Library of Munich, Germany.
H. R., Ganesha & Aithal, Sreeramana, 2020. "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper 102869, University Library of Munich, Germany.
H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper 104023, University Library of Munich, Germany.
H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper 104028, University Library of Munich, Germany.
H. R., Ganesha & Aithal, Sreeramana, 2020. "Artificial Intelligence-Based Consumer Communication by Brick-and-Mortar Retailers in India Leading to Syllogistic Fallacy and Trap – Insights from an Experiment," MPRA Paper 104794, University Library of Munich, Germany.
Květa Olšanová & Gina Cook & Petr Král & Ondřej Vilikus & Marija Zlatić, 2020. "Exploration of Opportunities for Development of CEE Domestic Luxury Brands: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2020(4), pages 59-72.
Mihai Diaconescu, 2020. "Some considerations regarding the new trends in marketing approaches," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(77), pages 2-10, September.
Rivera, Jaime & Alarcón, Víctor, 2020. "Model for assessing the quality of marketing-management education," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 25(49), pages 5-25.
Agapito, Dora & Brito, Pedro Q., 2020. "A Dyadic Approach To Adolescents’ Risky Online Behaviors," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 244-267.
Yaneva, Ralitsa, 2020. "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 11(1), pages 93-107.
Alina DINU & Raluca MARE & Ion TUDOR & Lorian-Ovidiu VINTILA & Raluca-Elena GHINEA, 2020. "The Influence of Social-Media on Audiences of the TV Channels in Romania," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 217-231, December.
Femi Odebiyi & Vitaliya Gontar, 2020. "User-Generated Reviews And Official Star Ratings: Can The Two Work Together In Hotel Evaluation Systems?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 18(1), pages 37-48, May.
Dijana Tevsic & Arnela Nanic, 2020. "Research Of Gender-Based Behavioural Differences In The Purchasing Decision-Making Process," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 18(1), pages 75-86, May.
Selvet Niyazieva, 2020. "Sustainable Development, Happiness And Sustainablebusiness - Is There A Relationship Between Them?," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 823-839.
Dziewanowska Katarzyna & Kacprzak Agnieszka, 2020. "Value Co-Creation and Value Co-Destruction – A Case of Online Consumption," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 82-94, December.
Wodecki Andrzej, 2020. "The Reserve Price Optimization for Publishers on Real-Time Bidding on-Line Marketplaces with Time-Series Forecasting," Foundations of Management, Sciendo, vol. 12(1), pages 167-180, January.
Wodecki Andrzej, 2020. "The Reserve Price Optimization for Publishers on Real-Time Bidding on-Line Marketplaces with Time-Series Forecasting," Foundations of Management, Sciendo, vol. 12(1), pages 167-180, January.
Halkin Andrii, 2020. "Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers," Foundations of Management, Sciendo, vol. 12(1), pages 31-42, January.
Strhan Rastislav, 2020. "Research of product design consumer perception," Studia Commercialia Bratislavensia, Sciendo, vol. 13(45), pages 242-253, September.

2019

Lopez Salazar, Gloria Lety, 2019. "Factores que influyen en la compra de alimentos orgánicos en México. Un análisis mixto," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 3(2), pages 69-85, July.
Milena Todorova & Svilena Ruskova, 2019. "Trends in Bulgarian Consumersâ€™ Behavior Regarding Bio Foods," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 126-136, November.
Anita Proszowska, 2019. "Analysis of Influence of Trade Fair Exhibitorsâ€™ Experiences on Their Decision to Re-Enter the Fair â€“ Research Project," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 258-268, November.
Rimple Manchanda, 2019. "Materialism – A Conceptualization for Contemporary Research," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 10(1), pages 48-54, January.
Tatyana Netseva-Porcheva & Vasil Bozev, 2019. "Profiling Companies according to the Adopted Pricing Strategy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 144-164.
Fumiaki Tajiri & Ana Damaschin & Cristian Vlad & Tudor Tomos & Anne Stenros, 2019. "Engineering Communications And Cultural Symbols For Corporate Rebranding Â€“ A Case Study On The Development Of The Â€Œmetlife Wayâ€ In Japan," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
FUCIU Mircea, 2019. "The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(4), pages 53-63, December.
Renata Francisco Baldanza & Lívia Nogueira-Pellizzon, 2019. "Co-creation in conventional and collaborative businesses," Estudios Gerenciales, Universidad Icesi, vol. 35(151), pages 95-108, June.
Fabiana Gama de Medeiros & Francisco José da Costa, 2019. "Uma proposta de visualizacao do sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 237-248, September.
José A. Flecha & María de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019. "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 259-270, September.
Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ortíz-Soto, 2019. "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 271-282, September.
José A. Flecha & María de los M. Santos-Corrada & Sandra Mena-Candelaria, 2019. "El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 292-300, September.
Grisales Castro, Claudia Patricia, 2019. "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, vol. 20(2), pages 69-92, July.
Виктория Станчева, 2019. "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 155-189.
Milica Slijepčević & Nevenka Popović Šević & Ivana Radojević, 2019. "Limiting Aspects of Neuromarketing Research," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
Mohammed Abdalrahman, 2019. "Consumer Behaviour Toward Modern Food Products and Trends," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(2).
Freddy Marilahimbilu Mgiba, 2019. "Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 165-172.
Ivanchenko O.V. & Mirgorodskaya O.N. & Baraulya E.V. & Putilina T.I., 2019. "Marketing Relations and Communication Infrastructure Development in the Banking Sector Based on Big Data Mining," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 176-184.
Zhuk М.А. & Kalieva О.M., 2019. "Target Group Segmentation in the Virtual Space as a Tool for Defining the Concept of a Territory Brand," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 234-241.
Baturina O.E. & Erokhina T.B. & Fedko V.P. & Shaginyan S.G., 2019. "Development of the University Image Positioning Methods in the Context of its Marketing Strategy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 309-316.
Sri Widyastuti & Muhammad Said & Safitri Siswono & Dian Andi Firmansyah, 2019. "Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 83-99.
Yeshika Alversia, 2019. "Identifying Aspects toward EWOM Credibility and Source of Trustworthiness," GATR Journals gjbssr542, Global Academy of Training and Research (GATR) Enterprise.
Megawati Simanjuntak, 2019. "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach," GATR Journals gjbssr545, Global Academy of Training and Research (GATR) Enterprise.
Gede Ginaya, 2019. "Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers," GATR Journals jmmr203, Global Academy of Training and Research (GATR) Enterprise.
Ni Putu Nursiani, 2019. "Spirituality and Entrepreneurs: Analysis of Entrepreneurial Motivation," GATR Journals jmmr209, Global Academy of Training and Research (GATR) Enterprise.
Pei-Chu, Hung, 2019. "Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective," GATR Journals jmmr210, Global Academy of Training and Research (GATR) Enterprise.
Edi Wibowo, 2019. "Relationship Management of Cafe Customers around Universitas Sebelas Maret Surakarta - Indonesia," GATR Journals jmmr211, Global Academy of Training and Research (GATR) Enterprise.
Nor Azimah Kamaruddin, 2019. "Viral Advertisement: Conceptualisation of Factors Affecting Viral Behaviour," GATR Journals jmmr219, Global Academy of Training and Research (GATR) Enterprise.
Setyani Dwi Lestari, 2019. "The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior," GATR Journals jmmr221, Global Academy of Training and Research (GATR) Enterprise.
Firda Nosita, 2019. "The Influence of User Generated Content and Purchase Intention on Beauty Products," GATR Journals jmmr223, Global Academy of Training and Research (GATR) Enterprise.
Vonny Susanti, 2019. "How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy," GATR Journals jmmr224, Global Academy of Training and Research (GATR) Enterprise.
Yeshika Alversia, 2019. "The Influence of Online Review on Consumers' Purchase Intention," GATR Journals jmmr225, Global Academy of Training and Research (GATR) Enterprise.
Angela Ya-Ping, 2019. "Effects of Tourists' Trust on Behaviour Intention in the Thai Tourism Market: Mediating Effects of Perceived Authenticity," GATR Journals jmmr226, Global Academy of Training and Research (GATR) Enterprise.
Milomir Vojvodic, 2019. "The Role of Customer-Centric, Cross-Functional Integration in Data Governance," GATR Journals jmmr229, Global Academy of Training and Research (GATR) Enterprise.
Yassine El Bouchikhi, 2019. "Encouraging appropriation: immersion as a strategy to enhance the online video, watching experience appraisal," Post-Print hal-02290879, HAL.
Sandra Soče Kraljević & Kristian Božić, 2019. "Research Of Consumer Preferences In Choosing Chain Stores," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 70(3), pages 477-495.
Ariana Nefat & Dragan Benazić, 2019. "The Student Perceptions, Concern And Knowledge With Regard To Climate Changes In Croatia," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 70(5), pages 723-742.
Pedro Pablo Dorantes Torres & Mayanyn LarraÃ±aga Moreno & Maria Teresa Ortega Flores, 2019. "Service Quality In Company Providing Educational Services: A Case Study Calidad En El Servicio De Empresa Que Ofrece Servicios Educativos: Caso De Estudio," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 7(3), pages 73-85.
Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019. "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 97-119, June.
Tatiana Beregovskaya & Svetlana Grishaeva, 2019. "Analysis Of Tendencies Of Consumer Behavior Development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
Tatyana Netseva-Porcheva, 2019. "Price Changes: Practices Of The Companies Operating In Bulgaria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(2), pages 131-140.
Krasimir Marinov, 2019. "The Strategic Orientation of Companies as a Success Factor of Product Innovation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 39-48, September.
Jana Rybanska & Ludmila Nagyova & Filip Tkac, 2019. "Selected Psychological Factors As Predictors Of Consumer Choice In The Milk Product Market," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 14(3), pages 287-298, September.
Sergiu Vlad Stan, 2019. "Sports Branding â€“ A Complex Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 533-539, August.
Neme-Chaves, Samir Ricardo & Rodríguez-González, Liliana Yamile, 2019. "Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 28(1), pages 364-380, December.
H., Sujaya & S., Meghana & Aithal, Sreeramana, 2019. "Challenges Associated with Running A Green Business in India and Other Developing Countries," MPRA Paper 95163, University Library of Munich, Germany.
Kiygi Calli, Meltem & Kilic, Semih, 2019. "Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 259-276, January.
Dursun, Inci & Tumer Kabadayi, Ebru & Ceylan, Kutalmis Emre & Gokmen Koksal, Cansu, 2019. "Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 499-515, April.
Ozdemir, Erkan & Akcay, Gamze, 2019. "The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and The Moderating Role of Biological Sex," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(5), pages 1109-1125, October.
Maria MURRAY SVIDRONOVA & Alena KASCAKOVA & Gabriela BAMBUSEKOVA, 2019. "Social Media In The Presidential Election Campaign: Slovakia 2019," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2019(33), pages 181-194, December.
Naglaa Diaa Ramzy & Sireen Abdulhalim & Pansee Mashaly, 2019. "Exploring In-Game Advertising and Brand Recall," Proceedings of International Academic Conferences 8711878, International Institute of Social and Economic Sciences.
Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen, 2019. "Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam," Proceedings of Business and Management Conferences 8611115, International Institute of Social and Economic Sciences.
Pradeep Dharmadasa & Chanaka Wijewardena, 2019. "Impact of Country of Origin Effect (COE) on Consumer Purchase Intentions," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(1), pages 74-86, May.
Wiryanta Muljono & Sri Setiyawati, 2019. "The growth of e-commerce has highlighted the importance of express courier service (ECS). We empirically study consumer’s choice of ECS in purchasing goods online. This research aims to examine the ef," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 42-57.
A. Cristina Mihale-Wilson & Jan Zibuschka & Oliver Hinz, 2019. "User preferences and willingness to pay for in-vehicle assistance," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(1), pages 37-53, March.
Eddy Yunus & Daniel Susilo & Slamet Riyadi & Meithiana Indrasari & Teguh Dwi Putranto, 2019. "The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1424-1434, December.
Dionisia Tzavara & Phaedra Clarke & Fotios Misopoulos, 2019. "An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 12(2), pages 81-87, December.
Ahmet Sinanagic & Beriz Civic & Alma Muratovic, 2019. "Presence Of Internet Marketing And Its Influence Of Business Success Of Companies In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 17(1), pages 77-89, May.
Kral Pavol & Janoskova Katarina & Durana Pavol, 2019. "Linear Model for Brand Portfolio Optimization," Economics and Culture, Sciendo, vol. 16(1), pages 32-39, June.
Pevcin Primož, 2019. "The Evolution of City Labelling in the Literature," Economics and Culture, Sciendo, vol. 16(1), pages 40-45, June.
Halkin Andrii & Bliumska-Danko Kseniia & Smihunova Olena & Dudnyk Elena & Balandina Iryna, 2019. "Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase," Foundations of Management, Sciendo, vol. 11(1), pages 7-22, March.
Spodarczyk Edyta, 2019. "An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report," Management, Sciendo, vol. 23(2), pages 64-79, December.
Andrii Galkin & Popova Yuliia & Bodnaruk Oksana & Zaika Yuliia & Chuprina Elena & Denys Shapovalenko & Oleg Kolonataievskyi, 2019. "Attractiveness Modeling of Retail on Emotional Fatigue of Consumers," South East European Journal of Economics and Business, Sciendo, vol. 14(2), pages 106-116, December.
Mokoena Bakae Aubrey, 2019. "The Relationship Between Selected Market Orientation Dimensions and Organizational Performance within Universities in South Africa," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 64(3), pages 54-68, December.
Nina Angelovska & Lidija Pulevska Ivanovska, 2019. "New E-Commerce Business Models can Boost its Development: Case of North Macedonia," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(4), pages 753-762.

2018

Elina Gaitniece, 2018. "Digital Marketing Performance Evaluation Methods," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 135-140, September.
Iuliana Raluca Gheorghe & Victor Lorin Purcarea & Consuela Madalina Gheorghe, 2018. "Consumer eWOM Communication: The Missing Link between Relational Capital and Sustainable Bioeconomy Ii Health Care Services," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 684-684, August.
Lixandru Ion-DÄƒnuÈ›, 2018. "Motivation in the decision - making process of choosing a university product," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 6-13, December.
Marinela Andreea Geantă & Diana Violeta Zabad, 2018. "The Feminist Movement In Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(46), pages 135-145, November.
Barbu Mihai Constantin Răzvan & Bratu Răducu Stefan, 2018. "Ethical Values Against Agresivity And Violence In Sport," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(46), pages 95-104, December.
Imola-Zsuzsanna Moldovan & Zsuzsa Saplacan, 2018. "What Makes Romanians To Bank On Their Smartphones? Determinants Of Mobile Banking Adoption," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
Abdulvahap Baydas, 2018. "Marka Degeri ve Marka Sadakatinin GSM Operatorleri Baglamında Incelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 2(2), pages 12-36, December.
FUCIU Mircea & DUMITRESCU Luigi, 2018. "On Internal Marketing - Concept, Models, Advantages And Disadvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(5), pages 53-64, November.
Anca Maria CLIPA, 2018. "Employment Contract Negotiations For Romanian It Employees And Their Willingness For Future (Re)Negotiations," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 307-312, December.
Hanna Hall, 2018. "The marketisation of higher education: symptoms, controversies, trends," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 17(1), pages 33-42, March.
Veronika Ferenczová & László Józsa, 2018. "Interpretation of Marketing Theory in Islamic Context," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(1), pages 30-38.
Jozef Metke, 2018. "Marketing behind ICO. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(1), pages 39-46.
Дарина Павлова, 2018. "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 245-274.
Vita Briliana, 2018. "The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia," GATR Journals gjbssr521, Global Academy of Training and Research (GATR) Enterprise.
Katlea Fitriani, 2018. "An Analysis of the Management of Supply Chain Risk: A Study of the Islamic Fashion Industry in Bandung, Indonesia," GATR Journals jber152, Global Academy of Training and Research (GATR) Enterprise.
Tjiptogoro Dinarjo Soehari, 2018. "The Strategic Role of Management of Human Resources to Prevent Corruption," GATR Journals jber156, Global Academy of Training and Research (GATR) Enterprise.
Sudaryanto, 2018. "The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung," GATR Journals jmmr175, Global Academy of Training and Research (GATR) Enterprise.
Firend Al. R., 2018. "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals jmmr187, Global Academy of Training and Research (GATR) Enterprise.
Muhartini Salim, 2018. "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals jmmr189, Global Academy of Training and Research (GATR) Enterprise.
Divya Keerthika, 2018. "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals jmmr190, Global Academy of Training and Research (GATR) Enterprise.
Jackaria Nazneen Carrim, 2018. "The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius," GATR Journals jmmr196, Global Academy of Training and Research (GATR) Enterprise.
Dr. K. M. Ashifa, 2018. "Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis," GATR Journals jmmr200, Global Academy of Training and Research (GATR) Enterprise.
Mirela Mihić & Ivan-Damir Anić & Ivana Kursan Milaković, 2018. "Time Spent Shopping And Consumer Clothing Purchasing Behaviour," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 69(2), pages 89-105.
Lorena Mariano Gutierrez & Hector Hugo Perez Villarreal & Judith Cavazos Arroyo & Maria del Rocío Gpe. Morales Salgado, 2018. "An Examination Of Second Life Users Of Hispanic Speech Through A Values And Lifestyle Psychographic Study, Acercamiento A Los Usuarios De Second Life De Habla Hispana A Traves De Un Estudio Psicografi," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(1), pages 67-75.
Omar Ernesto Teran Varela & Enrique Espinosa Ayala & Ofelia Marquez Molina & Pedro Abel Hernandez Garcia & Edgar Isaac, Ruiz Gonzalez & Mariana Vergara Burgos & Mara Patricia Lara Sanchez, 2018. "Inbound Marketing As A Competitive Strategy For Retail Trade Of Msmes In The Municipality Of Juchitepec, State Of Mexico Inbound Marketing Como Estrategia Competitiva Para El Comercio Detallista De La," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 87-97.
Esra AYDIN KILIÃ‡ & Mustafa PORTAKALCI, 2018. "The Impact Of Consumer Innovativeness As A Competative Instrument On Buying Habits," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 5(1), pages 95-108, January.
Jonnathan López Hurtado, 2018. "Actitud hacia la marca ante un evento inesperado: Rol del pensamiento holístico y analítico," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 12, pages 93-104, July-Dece.
Matej Rus & Maja Konecnik Ruzzier & Mitja Ruzzier, 2018. "Startup Branding: Empirical Evidence among Slovenian Startups," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(1 (Spring), pages 79-94.
Jorge Vera & Andrea Trujillo, 2018. "Assessing the effect of service quality over user satisfaction in public health institutions in Mexico," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 28-51, Abril-Jun.
Jorge Vera & Andrea Trujillo, 2018. "El efecto de la calidad del servicio en la satisfacción del derechohabiente en instituciones públicas de salud en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 5-27, Abril-Jun.
Olha Prokopenko & Robert Kornatowski, 2018. "Organizational And Economic Mechanism Of Strategic Market-Oriented Activity Of Industrial Enterprises," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 165-173.
Petra Budská, 2018. "The Effect of the Media Reporting of Terrorist Attacks on the Czech Travel Insurance Market between 2011-2016," European Financial and Accounting Journal, Prague University of Economics and Business, vol. 2018(4), pages 41-58.
Kristina Dabovic, 2018. "Branding Podgorica-Montenegro," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 16(2), pages 33-55, December.
Rita Dynan, 2018. "Experiential Learning in a Marketing Travel Study Course," Proceedings of International Academic Conferences 6509582, International Institute of Social and Economic Sciences.
M.L.Sawika Unahanandh & Teerayout Wattanasupachoke & Pimmanee Rattanawicha & Puripant Ruchikachorn, 2018. "The Study Of Brand Logo Features: Comparisons Between Fast Moving Consumer Products And Durable Products," Proceedings of International Academic Conferences 6509698, International Institute of Social and Economic Sciences.
Grace Shalini A/P Radhakrishnan & Abdul Basit & Zubair Hassan, 2018. "The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 48-65.
Nora Milanova & Vaggelis Saprikis, 2018. "An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 66-83.
Pravesh Kumar Padamwar & Jagrook Dawra & Vinay Kumar Kalakbandi, 2018. "Range effect on extremeness aversion," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 45(4), pages 345-355, December.
Ighomereho Salome & Ladipo Patrick & Dixon-Ogbechi Bolajoko, 2018. "Determinants of Automated Teller Machine Usage in Lagos State, Nigeria," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 6(1), pages 89-111.
Ighomereho Salome & Ladipo Patrick & Dixon-Ogbechi Bolajoko, 2018. "Determinants of Automated Teller Machine Usage in Lagos State, Nigeria," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 6(1), pages 89-111.
Jurušs Māris & Feldbergs Ģirts, 2018. "Management of Tax Payments Under the Definitive Value Added Tax Regime," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 32(1), pages 65-73, December.
Petra Leonora Cvitanović, 2018. "Possibilities for socially responsible entrepreneurship at Croatian natural and organic cosmetics market," EFZG Working Papers Series 1807, Faculty of Economics and Business, University of Zagreb.
Schmallowsky, Katrin & Feuerhake, Christian, 2018. "Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern," Wismar Discussion Papers 05/2018, Hochschule Wismar, Wismar Business School.

2017

Elina Gaitniece, 2017. "Online Recommendation Systems’ Usage By Companies In Baltic Countries," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 128-131, September.
Krzysztof Błoński, 2017. "Generational Segmentation in Selected European Countries - Analysis of Secondary Data," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 163-171, July.
Pensri, Jaroenwanit & Supot Deboonmee & Uraiporn Kattiyapornpong, 2017. "The Development of Innovative Product Concept: A Case of Organic Rice in Thailand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 171-180, October.
Catalin GRADINARU & Sorin-George TOMA, 2017. "Performance In Services Marketing. The Case Of Two Of The World'S Best Restaurants," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(4), pages 99-109.
Bojana Femić-Radosavović & Milorad Jovović, 2017. "Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro," Journal of Central Banking Theory and Practice, Central bank of Montenegro, vol. 6(1), pages 15-28.
Milorad Jovović & Bojana Femić-Radosavović & Milena Lipovina-Božović, 2017. "Comparative Analysis of Results of Online and Offline Customer Satisfaction & Loyalty Surveys in Banking Services in Montenegro," Journal of Central Banking Theory and Practice, Central bank of Montenegro, vol. 6(2), pages 65-76.
Anca BUTNARIU, 2017. "Industrial Branding – Does It Pay Off?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 493-498, December.
Campo Elías López Rodríguez & Julio Alberto Perea Sandoval, 2017. "El gerente de marca como protagonista de las organizaciones en Colombia," Revista Equidad y Desarrollo, Universidad de la Salle, issue 28, pages 259-278, July.
Eva Jaderná & Martina Beránek, 2017. "Project method of teaching of Marketing at university," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(4), pages 42-50.
Jozef Metke, 2017. "Marketing behind ICO. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(4), pages 51-56.
Георги Личев, 2017. "Проучване На Поведението На Българските Потребители При Покупка На Захарни И Шоколадови Изделия," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 55-70.
Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman, 2017. "Can Price Sway Children Preference? Preliminary Experiment among Malay Children," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 492-498.
Maira Turysbekovna Davletova & Nazym Satbekovna Dulatbekova & Galim Gabdulsanovich Sadykov, 2017. "Current State and Prospects for Development of Internet Advertising in Kazakhstan," European Research Studies Journal, European Research Studies Journal, vol. 0(2A), pages 380-407.
Lakomaa, Erik, 2017. "Party in Business: The Swedish Social Democratic Party's Advertising Venture 1947-1997," SSE Working Paper Series in Economic History 2017:4, Stockholm School of Economics.
Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz, 2017. "Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 65-77.
Sara Chouaabi & Fatima Zohra Boughari & Lakhdar Adouka & Zohra Bouguelli, 2017. "Strategic Positioning for Soft Drinks in the Algerian Market," International Business Research, Canadian Center of Science and Education, vol. 10(2), pages 20-28, February.
Grażyna Śmigielska & Magdalena Stefańska, 2017. "Innovative Positioning as a Marketing Tool of Retailers on the Food Market," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(1), pages 77-90.
Oana Tugulea & Claudia Stoian (Bobalca), 2017. "Is Income Correlated To Assessment Of Credibility Dimensions Of Commercial Websites?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 869-876, July.
Sabrina Oktaria Sihombing,, 2017. "Predicting intention to share news through social media: An empirical analysis in Indonesian youth context," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(4), pages 468-477, October.
Katarina Janoskova & Anna Krizanova, 2017. "Comparison Of Selected Internationally Recognized Brand Valuation Methods," Oeconomia Copernicana, Institute of Economic Research, vol. 8(1), pages 99-110, March.
Hanna Hall, 2017. "The marketisation of higher education - symptoms, controversies, trends," Working Papers 36/2017, Institute of Economic Research, revised May 2017.
Kotyrlo , Elena, 2017. "Social network sites: What users post and to whom they address. Some approaches to the study," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 47, pages 74-99.
Yetkin Özbük, Meltem & Öz, Yağmur, 2017. "Examination of Public Service Announcements in Turkey Through Content Analysis Method," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(3), pages 575-589, July.
Jose VARGHESE & Manoj EDWARD & Babu P GEORGE, 2017. "Centralization of Authority, Market Orientation, and Customer Relationship Management in the Banking Sector: A Study in India," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 2(1), pages 90-100, June.
nanuli Okruashvili & Lia Metonidze, 2017. "Regional Marketing Potential, the Key Factor of Investment Development of the Region," Proceedings of International Academic Conferences 5808262, International Institute of Social and Economic Sciences.
Zubair Hassan, 2017. "Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(5), pages 29-44.
Eftychia Gkiolnta & Vaggelis Saprikis & Maro Vlachopoulou, 2017. "The Mobile Shopping Engagement: Surveys’ Review and Empirical Study," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(6), pages 77-96.
Lukasz Malys & Justyna Swiatowiec-Szczepanska & Michal Zdziarski, 2017. "The Quality of Business Relationships in the Automotive Industry and the Company Performance: The Case of Polish and Brazilian Markets," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 15(70), pages 76-87.
Oliver Schnittka & Alexander Himme & Dominik Papies & David Pellenwessel, 2017. "Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations," Journal of Business Economics, Springer, vol. 87(7), pages 943-984, October.
Philipp Simbrunner & Bodo B. Schlegelmilch, 2017. "Moral licensing: a culture-moderated meta-analysis," Management Review Quarterly, Springer, vol. 67(4), pages 201-225, August.
Brice William D. & Chu Edward & Brice Anastasiya, 2017. "Culture-Based Rejection of Taboo-Infringing Imports," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(3), pages 67-81, September.
Mokoena Bakae Aubrey & Dhurup Manilal Roy, 2017. "Evaluation of a Campus Service Quality Recreational Scale," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 62(3), pages 67-82, December.
Šišara, Jelena & Goleš, Divna, 2017. "How Students as Consumers Learn Information about New Products," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 199-206, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.

2016

Katarína Moravčíková & Elena Gregová, 2016. "Fair Trade As A Tool Of Corporate Social Responsibility," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 340-345, September.
Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais, 2016. "Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(41), pages 153-153, February.
Irina Maiorescu & Mihai Teodor Negrea & Dorin Vicen?iu Popescu & Gabriel Cristian Sabou, 2016. "Best Practices Regarding the Use of Electronic Environment for Romanian Tourism Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(42), pages 474-474, May.
Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea, 2016. "Integrated Marketing Communication Tools: Traditional vs. Modern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-166, September.
Diana Yampolskaya & Olga Vasilyeva & Alexander Zobov, 2016. "Segmentation of Supplementary Post-graduated Education (Case for a Russian University)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 315-327, September.
Edit Bányai, 2016. "The Integration of Social Media into Corporate Processes," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(2), pages 239-259, June.
Anna Kulik, 2016. "Modern Methods Of Reasonable Product Supply," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(2).
CHIRA Robert & MUSETESCU Adina, 2016. "The Impact Of Customer Service On Logistics," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 24-31, December.
FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi, 2016. "Online Social Networking Sites In Personal Â And Professional Life - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 57-73, December.
Anna POLIANSKAIA & Casiana RĂDUȚ & Gabriela Cecilia STĂNCIULESCU, 2016. "Film Tourism Responses To The Tourist’S Expectations - New Challenges," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 10, pages 149-156, April.
Ariadna-Ioana JURAVLE (GAVRA) & Constantin SASU & Geanina Constanța SPĂTARU (PRAVĂȚ), 2016. "Religious Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 11, pages 335-340, July.
Mohammed Ahmar Uddin & Mohammed Abdul Imran Khan & Shariq Mohammed, 2016. "An Empirical Study of Automated Teller Machine Users in Oman," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 904-908.
Abdul Alem Mohammed & Basri Rashid, 2016. "The Moderating Influence of Internship Program on the Relationship between Undergraduates’ Perception and their Intention to Join Tourism and Hospitality Industry: A Theoretical Model," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 317-321.
Mohammed Ahmar Uddin & Mohammed Abdul Imran Khan & Shariq Mohammed, 2016. "An Empirical Study of Automated Teller Machine Users in Oman," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 904-908.
Alcántara Pilar, Juan Miguel & del Barrio García, Salvador, 2016. "Las consecuencias de navegar en español vs. inglés a la hora de desarrollar la lealtad hacia un destino turístico en Internet," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
Simona VINEREAN, 2016. "Branding Strategies for Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 77-83.
Lucila Zarraga Cano & Ilia Cazares Garrido & Enrique Corona Sandoval, 2016. "Tourist Intermediation As A Strategic Element In The Consumer Disicion In Emerging Markets, Intermediacion Turistica Como Elemento Estrategico En El Proceso De Decision De Compra En Mercados Emergente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 9(4), pages 39-49.
Amra Nuhanovic & Jasmina Okicic & Adisa Delic & Ermina Smajlovic, 2016. "The Study of the Current Obstacles to the Development of Women’s Entrepreneurship in the Function of Reducing Unemployment in Bosnia and Herzegovina," International Business Research, Canadian Center of Science and Education, vol. 9(11), pages 90-104, November.
Oana TUGULEA & Claudia BOBALCA, 2016. "To Buy Or Not To Buy From The Internet: Reasons To Behave In A Certain Manner In An International Online Commerce Society," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(2), pages 313-332, August.
Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2016. "Perspectives And Limits In Development Of Prislop Pilgrimage," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 8(3), pages 55-58, September.
Asmaa Bassam El MANSOURY, 2016. "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, KSP Journals, vol. 3(3), pages 245-247, September.
Freytag, Per V. & Storvang, Pia, 2016. "Dynamics of a facilitator’s role: Insights from the Danish construction industry," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 27(3), pages 117-138.
Olga PERCINSCHI & Igor YEGOROV & Olga DIACOV, 2016. "Particularities Of Place Branding In The European Countries," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 57-62.
Dragos DUCA, 2016. "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 84-91.
Hristo Katrandzhiev & Ivo Velinov & Kamelia Radova, 2016. "Rhetorics of Bulgarian Advertising – an Empirical Study of the Use of Rhetorical Figures in Advertising Slogans," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 51-75, January.
Camelia Budac, 2016. "Theoretical Approaches on Successful Email Marketing Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 306-311, February.
José Luis Da Rocha Ceia, 2016. "Influencia de la imagen del comercio del centro urbano en la imagen de ciudad," DOCFRADIS Working Papers 1603, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2016.
Mohammad Fahmi Al-Zyoud, 2016. "Determinants of emotional regulation among marketing staff in the Jordanian banking sector," Business and Economic Horizons (BEH), Prague Development Center, vol. 12(4), pages 186-198, December.
Ronalds Skulme & Valerijs Praude, 2016. "Social Media Evaluation Metrics," Oeconomia Copernicana, Institute of Economic Research, vol. 7(1), pages 131-142, March.
Kharchenko, Alina, 2016. "Ребрендинг, Как Одна Из Стратегий Маркетинга [Re-branding as one of the marketing strategies]," MPRA Paper 71169, University Library of Munich, Germany.
Ali, Mazhar, 2016. "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 17(4), pages 916-932.
- Ali, Mazhar, 2016. "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," MPRA Paper 72699, University Library of Munich, Germany.
Freytag, Per V. & Storvang, Pia, 2016. "Dynamics of a facilitator’s role: Insights from the Danish construction industry," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 27(3), pages 117-138.
Jelev, Viorica, 2016. "Romanian Tourism Marketing Researches," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 16(3), pages 53-67.
Muhammad Adam & Mirza Tabrani, 2016. "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences 4106682, International Institute of Social and Economic Sciences.
Mohammad A Al-hawari, 2016. "Which Does Drive Switching Costs in Retail Banking Industry; Openness to Experience or Services Quality?," Proceedings of Business and Management Conferences 3406013, International Institute of Social and Economic Sciences.
Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016. "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 20-33.
Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016. "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 45-50.
Ozlem GUZEL & Taylan DORTYOL, 2016. "Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 28-39.
Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane, 2016. "Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 4-27.
Lucia Vilèeková, 2016. "Media Credibility Perception Among Millennials in Slovakia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 75-81.
Monika Skorek & Michal Ambroziak, 2016. "Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – p," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 13-29.
Agnieszka Wilczak, 2016. "Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 61-73.
Agnieszka Wilczak, 2016. "The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 87-99.
Semra AKTAŞ POLAT & Serkan POLAT, 2016. "Turizm Perspektifinden Yabancılaşmanın Sosyo-Psikolojik Analizi: Günlük Yaşamdan Turistik Yaşama Yabancılaşma Döngüsü," Sosyoekonomi Journal, Sosyoekonomi Society, issue 24(28).
Sofia Reino & Maria Rita Massaro, 2016. "Assessing the Value of Hotel Online Reviews to Consumers," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 485-497, Springer.
Amra Kraljic & Almir Pestek, 2016. "An Application Of Utaut2 Model In Exploring The Impact Of Quality Of Technology On Mobile Internet," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 14(2), pages 66-76, November.
Yordan Ivanov, 2016. "Price Aspects Of “Craft” Beer’s Competitiveness In Bulgaria," Business & Management Compass, University of Economics Varna, issue 1, pages 78-92.
Grigaliunaite Viktorija & Pileliene Lina, 2016. "Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, vol. 63(3), pages 391-414, November.
Ali, Mazhar, 2016. "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 17(4), pages 916-932.
- Ali, Mazhar, 2016. "Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products," MPRA Paper 72699, University Library of Munich, Germany.

2015

Rajan Arapi, 2015. "Creativity As A Success Factor In Promotional Aspect Of Products In Production Companies," CBU International Conference Proceedings, ISE Research Institute, vol. 3(0), pages 001-006, September.
MiklósPakurár & Sándor Kovács & József Popp & András Vántus, 2015. "Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 676-676, May.
Klaus Bruno Schebesch & Radu Lucian Blaga, 2015. "Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 153-160, July.
Jari Salo, 2015. "Mobile Game Advertising Recall in Pre- and Post-Game Experience," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 261-273, July.
Jasák, Helga, 2015. "Funkcionális Élelmiszerek Fogyasztását Befolyásoló Attitűdök Vizsgálata," Journal of Central European Green Innovation, Karoly Robert University College, vol. 3(3), pages 1-17.
Oana TUGULEA, 2015. "Different Web Credibility Assessment As A Result Of One Year Difference In Education. A Study On The Dimensions Of Credibility Of Commercial Presentation Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 16, pages 117-133, December.
Viktoriia Paziuk, 2015. "Life Cycle Of A Wine Brand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 1(2).
Lubomir Lubenov, 2015. "Branding Agricultural Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 138-159.
CAZACU Lavinia & OPRESCU Alina Elena, 2015. "Healthcare Marketing - A Relational Approach," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(5), pages 59-72, September.
Syedah Shan E. Ahmad, 2015. "Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 114-121.
Mira Rakic, Beba Rakic, 2015. "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
Youcef SOUAR & Keltouma MAHI & Imane AMEUR, 2015. "The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 1-10.
Salvatore Esposito De Falco & Tiziana Volpe & Nicola Cucari, 2015. "Civic crowdfunding e valore del territorio: un?analisi empirica attraverso due piattaforme italiane," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(1), pages 185-202.
Bianca-Florentina CHEREGI, 2015. "The media construction of identity in anti-immigration discourses," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 5-25.
Suraj Kushe Shekhar, 2015. "Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, vol. 3(3), pages 19-23, September.
JosÃ© JesÃºs Merlos GarcÃa, 2015. "Export Inhibitors In The First Stage Of The Internationalization Process: Evidence From Mexico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 67-83.
Hector Hugo Perez Villarreal & Mario Alberto Lagunes Perez & Sofia Elba Vazquez Herrera & Jesus Igor Heberto Barahona Torres, 2015. "Perceptions Of Customerâ´S Satisfaction In Financial Institutions: Evidence At Puebla, Mexico, Las Percepciones De La Satisfaccion Del Cliente En Las Entidades Financieras: Evidencia De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(6), pages 29-38.
Volkan YENİARAS & Halil KIYMAZ, 2015. "Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 30(352), pages 09-30.
Juan Miguel AlcÃ¡ntara-Pilar & Salvador del Barrio-GarcÃa & Lucia Porcu & Esmeralda Crespo-Almendros, 2015. "Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 79-104, June.
Elena Alexandrova, 2015. "Harmonization of Family Holidays with Contemporary Requirements," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 118-125, March.
Galina Mladenova, 2015. "Global Retail Banking Trends: Marketing Perspectives," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 35-51, April.
Gabriele Hildmann & Ulrich Vossebein, 2015. "The Approach Of Systems Thinking In Strategic Marketing Controlling," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 11, pages 1159-1172.
José Horacio García Marí & Eva Tomaseti Solano & Noelia Sánchez Casado, 2015. "Efecto de la crisis sobre el sector comercial español," DOCFRADIS Working Papers 1501, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2015.
Izabela Ostrowska, 2015. "Analiza problematyki zadowolenia polskich konsumentow z zakupow internetowych," Working Papers 84/2015, Institute of Economic Research, revised Apr 2015.
Roehlano Briones, 2015. "Impact assessment of national and regional policies using the Philippine Regional General Equilibrium model," Philippine Review of Economics, University of the Philippines School of Economics and Philippine Economic Society, vol. 51(1), pages 45-76, June.
Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(2), pages 35-43.
- Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," MPRA Paper 72707, University Library of Munich, Germany.
Satria, Rd. Okky & Suzanto, Boy & Sidharta, Iwan, 2015. "Measuring Customer Satisfaction and Loyalty through Student Perception on Mobile Broadband Usage Based On Consumer Satisfaction Index Model," MPRA Paper 76779, University Library of Munich, Germany, revised 15 Aug 2015.
Dursun, İnci & Ceylan, Kutalmış Emre & Kabadayı, Ebru Tümer, 2015. "Turkish Version of the Need for Cognitive Closure Scale: Evaluation of the Validity and Reliability," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 113-128, July.
Yıldız, Erkan, 2015. "The Effects of Word of Mouth Communication on The Sub Dimensions of Consumer Based Brand Equity: The Mediating Role of Brand Image," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 163-181, July.
Saraiva, Andrea & Pinto, Patrícia & Agapito, Dora, 2015. "Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 175-192.
Fernandes, Sara & Agapito, Dora & Mendes, Júlio, 2015. "The Revisitalization of the Querença Market: Exploring the Visitor Experience," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 216-226.
Dombach, Frauke-Julia, 2015. "Service Excellence als Marketingfaktor innerhalb des europäischen öffentlichen Auftragswesens – Ergebnisse eines Literatur-Reviews," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 107-118, Dezember.
Elif Akagun Ergin & Nilay Sahin, 2015. "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences 1003145, International Institute of Social and Economic Sciences.
Farheen Khan & SHAMIM AHMAD, 2015. "A Study of Green Marketing Practices in the Food Processing Industry of India," Proceedings of International Academic Conferences 2704456, International Institute of Social and Economic Sciences.
Neviana Krasteva, 2015. "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences 2304060, International Institute of Social and Economic Sciences.
Hanna Hall & Kamila Peszko, 2015. "Instruments and promotion activities of the Universities in the context of recruitment campaign according to the students? opinions," International Journal of Teaching and Education, International Institute of Social and Economic Sciences, vol. 3(3), pages 50-67, September.
Natalia Gmerek, 2015. "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 15-35.
M. Sadiq Sohail, 2015. "Gender differences in mall shopping:a study of shopping behaviour of an emerging nation," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 36-46.
Agnieszka Kacprzak & Katarzyna Dziewanowska, 2015. "Does a global young consumer exist? A comparative study of South Korea and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 47-61.
Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios, 2015. "Using the SERVQUAL model to evaluate the quality of services for a farm school store," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 62-74.
Aleksandra Korzeniowska, 2015. "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 33-48.
Olgun Kitapci & Ibrahim Taylan Dortyol, 2015. "Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 4-14.
Semra AKTAŞ POLAT, 2015. "Turistlerin Tatil Dönemlerinde Sergiledikleri Liminoid Davranışlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(26).
Ekaterina Arabska & Venelin Terziev, 2015. "Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 4(2), pages 49-60, June.
Andreea Bianca Ene, 2015. "E-commerce – modern form of business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 6(2), pages 117-129, July-Dece.
Slabá Marie, 2015. "Stakeholder Groups of Public and Private Universities in the Czech Republic – Identification, Categorization and Prioritization," Review of Economic Perspectives, Sciendo, vol. 15(3), pages 305-326, September.
Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(2), pages 35-43.
- Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," MPRA Paper 72707, University Library of Munich, Germany.

2014

Szarka, Krisztina & Lehota, Jozsef & Langer, Katalin, 2014. "Az 50+ Generáció Fenntarthatósággal Kapcsolatos Félelmei," Journal of Central European Green Innovation, Karoly Robert University College, vol. 2(4), pages 1-22.
Oana TUGULEA, 2014. "Does A Different Year Of Study Means Different Important Credibility Dimensions? A Study On The Dimensions Of Credibility Of Online Sales Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 31-49, December.
Mircea Fuciu & Luigi Dumitrescu, 2014. "Using Online Social Networking Sites For Doing Business - A Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-14.
Antonia Bralic & Mario Jadric & Maja Cukusic, 2014. "Factors Associated With Static-Price Online Group Buying," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 23(1), pages 65-84, june.
Alexandrina, SARBU & Carmen-Maria, IORDACHE, 2014. "Aspects On Consumers Attitude Toward Genetically Modified Foods Among Youth," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 741-747.
Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU, 2014. "Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 101-108, July.
Miroslaw Bochenek & Joanna Pomaskow, 2014. "The use of the brand to build a competitive advantage of contemporary companies," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 13(2), pages 285-296, June.
Abdullah Malik & Bushan D. Sudhakar, 2014. "Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature," International Review of Management and Marketing, Econjournals, vol. 4(4), pages 259-275.
Ilter HELVACI & Mithat TURHAN, 2014. "Tükenmiþlik Düzeylerinin Ýncelenmesi: Silifke’de Görev Yapan Saðlýk Çalýþanlarý Üzerinde Bir Araþtýrma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 1(4), pages 58-68.
Dilek PENPECE, 2014. "Demografik Deðiþkenler ve Dizi Türünün Dizi Tanýtým Mecralarýna Etkisi Üzerine Bir Araþtýrma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 2(1), pages 1-10.
Jorge MONGAY, 2014. "Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach," Expert Journal of Marketing, Sprint Investify, vol. 2(2), pages 82-85.
Udo Braendle & Sahar Sepasi & Amir Hossein Rahdari, 2014. "Fuzzy Evaluation Of Service Quality In The Banking Sector: A Decision Support System," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), vol. 0(2), pages 47-79, November.
Nicoletta Berardi & Thomas Eife & Erwan Gautier, 2014. "Optimal price setting during a currency changeover: theory and evidence from french restaurants," Applied Economics, Taylor & Francis Journals, vol. 46(23), pages 2766-2782, August.
- Berardi, N. & Eife, T. A. & Gautier, E., 2012. "Optimal Price Setting During a Currency Changeover: Theory and Evidence from French Restaurants," Working papers 371, Banque de France.
- Nicoletta Berardi & Thomas Eife & Erwan Gautier, 2014. "Optimal price setting during a currency changeover: theory and evidence from french restaurants," Post-Print hal-04477584, HAL.
Ibrahim Bozaci, 2014. "Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 306-319, November.
Omer Kursad Tufekci & Mehmet Dinc, 2014. "A Research on Determining the Effects of Five Factor Personality Traits of Turkish Football Referees on Cultural Intelligence," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(5), pages 410-468, May.
Solomon A. Keelson & Addo J. Odei, 2014. "Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(4), pages 99-110.
Ya-Hui Wang, 2014. "All You Can Eat: Behavioral Evidence From Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 29-37.
Enrique Corona Sandoval & Lucila ZÃ¡rraga Cano, 2014. "Innovation A Competitive Factor For Tourism Industry In Cancun, Quntana Roo, Mexico, La Innovacion Como Factor De Competitividad En Las Empresas Turisticas En Cancun, Quintana Roo, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(6), pages 15-25.
Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014. "Food Quality Certificates and a Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in HITIT University Feas Business Department," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 60-67, December.
Tuğra Nazlı AKARSU & Volkan YENİARAS, 2014. "Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 29(343), pages 09-38.
Oana TUGULEA, 2014. "Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(3), pages 103-116, September.
DATTEL Andrew R. & PAUKETT Rachel & GOMAA Ahmed, 2014. "A Scoring Tool for Websites – A Case of Sustainable Organizations," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
Adina Musetescu & Irina Nicolau & Cristina Athu & Mihaela Anca Mitrea, 2014. "The Culture`s Elements Impact on the Multinational Companies Activity," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 87-90, June.
Adina Musetescu & Irina Nicolau & Cristina Athu, 2014. "Challenges of Manager’s Cultural Differences for the International Business Environment," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(3), pages 103-106, September.
Rita Gulyásné Kerekes, 2014. "Abaúj civil szervezeteinek kommunikációs kihívásai," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 11(1), pages 41-51.
Hristo Katrandjiev & Ivo Velinov, 2014. "Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 84-98, January.
Hristo Katrandjiev & Ivo Velinov, 2014. "Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 76-88, April.
Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru, 2014. "Benchmarking For The Romanian Heavy Commercial Vehicles Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1046-1056, July.
COITA Dorin-Cristian, 2014. "Developing A Seven Metaphors Model Of Marketing For Universities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 289-295, December.
Cotîrlea Denisa Adriana, 2014. "From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 297-302, May.
Stoica (Mihali) Ana-Maria, 2014. "Marketing Specific Communication – A Support in Establishing the Connection with the Personnel of the Organization," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 393-397, May.
Rebeca Cordero Gutiérrez & Libia Santos Requejo, 2014. "La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red," DOCFRADIS Working Papers 1403, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F., 2014. "Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets," MPRA Paper 65391, University Library of Munich, Germany.
Kazançoğlu, İpek & Dirsehan, Taşkın, 2014. "Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 17-37, January.
Teodora ROMAN & Adriana MANOLICÃ & Laura GONDOR, 2014. "Customer Oriented System of Values Research," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 318-324, December.
Abdulvahap Baydas, 2014. "Customer satÄ±sfactÄ±on Ä±n prÄ±vate health organÄ±zatÄ±ons: an empirical study," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 43-56, June.
Alexandra Ioanid & Mihai Svasta & Maria Hermel-Stanescu, 2014. "The importance of social networks? weak ties in business development," Proceedings of International Academic Conferences 0802404, International Institute of Social and Economic Sciences.
Paulina Koziara, 2014. "Scent and sound as a sensory tools of restaurant marketing (Zapach i dzwiêk jako sensoryczne narzedzia marketingu w restauracji)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(17), pages 150-160.
Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014. "Food Quality Certificates and Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in Hitit University Feas Business Department," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 37-46, December.
Nicoletta Berardi & Thomas Eife & Erwan Gautier, 2014. "Optimal price setting during a currency changeover: theory and evidence from french restaurants," Applied Economics, Taylor & Francis Journals, vol. 46(23), pages 2766-2782, August.
- Berardi, N. & Eife, T. A. & Gautier, E., 2012. "Optimal Price Setting During a Currency Changeover: Theory and Evidence from French Restaurants," Working papers 371, Banque de France.
- Nicoletta Berardi & Thomas Eife & Erwan Gautier, 2014. "Optimal price setting during a currency changeover: theory and evidence from french restaurants," Post-Print hal-04477584, HAL.
Russell S Winer & Scott A Neslin (ed.), 2014. "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9128, August.
Scott A. Neslin & Russell S. Winer, 2014. "The History of Marketing Science: Beginnings," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 1, pages 1-15, World Scientific Publishing Co. Pte. Ltd..
Gary J. Russell, 2014. "Brand Choice Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 2, pages 19-46, World Scientific Publishing Co. Pte. Ltd..
Vithala R. Rao, 2014. "Conjoint Analysis," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 3, pages 47-76, World Scientific Publishing Co. Pte. Ltd..
Eitan Muller, 2014. "Innovation Diffusion," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 4, pages 77-97, World Scientific Publishing Co. Pte. Ltd..
Dominique M. Hanssens, 2014. "Econometric Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 5, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
Steven M. Shugan, 2014. "Market Structure Research," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 6, pages 129-164, World Scientific Publishing Co. Pte. Ltd..
Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2014. "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 7, pages 165-205, World Scientific Publishing Co. Pte. Ltd..
Gerard J. Tellis, 2014. "Advertising Effectiveness," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 8, pages 209-235, World Scientific Publishing Co. Pte. Ltd..
Tülin Erdem & Joffre Swait, 2023. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 12, pages 409-433, World Scientific Publishing Co. Pte. Ltd..
- Tulin Erdem & Joffre Swait, 2014. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 237-260, World Scientific Publishing Co. Pte. Ltd..
Richard Staelin & Eunkyu Lee, 2014. "Distribution Channels," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 10, pages 261-287, World Scientific Publishing Co. Pte. Ltd..
Scott A. Neslin, 2014. "Customer Relationship Management (CRM)," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 11, pages 289-317, World Scientific Publishing Co. Pte. Ltd..
Wendy W. Moe & David A. Schweidel, 2014. "Digital and Internet Marketing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 12, pages 319-340, World Scientific Publishing Co. Pte. Ltd..
Donald R. Lehmann & Peter N. Golder, 2014. "New Products Research," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 13, pages 341-370, World Scientific Publishing Co. Pte. Ltd..
Gary L. Lilien, 2014. "Organizational Buying Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 14, pages 371-395, World Scientific Publishing Co. Pte. Ltd..
Russell S. Winer, 2014. "Pricing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 15, pages 397-426, World Scientific Publishing Co. Pte. Ltd..
Murali K. Mantrala, 2014. "Sales Force Productivity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 16, pages 427-462, World Scientific Publishing Co. Pte. Ltd..
Kusum L. Ailawadi & Sunil Gupta, 2014. "Sales Promotions," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 17, pages 463-497, World Scientific Publishing Co. Pte. Ltd..

2013

Abeer Al Saud & Muhammad Khan, 2013. "Role of social media in brand development in Saudi Arabia," European Journal of Business and Economics, Central Bohemia University, vol. 8(1), pages 4-81:8, September.
Assist. Dr.N.Udaya Bhaskar & Assist.P. Uma Mahesari Devi PhD Student & Assist.Dr. K.Aparna & Prof.B. Raja Shekhar, 2013. "Critical Factors Of Apparel Retail Service Quality-A Case Study Of Select State In India," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(21), pages 157-167, NOVEMBER.
Claudia-Nicoleta Dobrescu & Mirela Costencu, 2013. "Information Campaigns – Means Of Communication With Customers," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
Florentina Neamtu & Bogdan Nichifor, 2013. "The Determinants Of E-Government Relational Models Construction: Interaction, Communication, Participation And Collaboration," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
Florentina Neamtu & Luminita Zait, 2013. "The Coordinates And Typology Of Relationship Between The Public System And The Different Categories Of Stakeholders," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
Nicolae Razvan DECUSEARA, 2013. "Using The General Electric / Mckinsey Matrix In The Process Of Selecting The Central And East European Markets," Management Strategies Journal, Constantin Brancoveanu University, vol. 19(1), pages 59-66.
Alina-Aurelia Grigore, 2013. "Social economy marketing: a new age in marketing field," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 90-96, October.
Liliana Adela ZIMA, 2013. "Brand Management At General Motor’S Europe," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 236-244, June.
Claudia Eugenia Toca Torres, 2013. "El marketing al servicio de las organizaciones del tercer sector," Estudios Gerenciales, Universidad Icesi, December.
Olandy Naranjo Rivera, 2013. "Diseno del plan de comunicación para la unidad de emprendimiento de la Corporación Universitaria Adventista de Colombia," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, January.
Karan Singh Thagunna & Garima Khanal, 2013. "Dimensions Affecting the Purchasing Behavior of Nepalese Women," International Review of Management and Marketing, Econjournals, vol. 3(1), pages 10-19.
Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor, 2013. "The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model," International Review of Management and Marketing, Econjournals, vol. 3(3), pages 93-101.
Pierro, Antonio & Giacomantonio, Mauro & Pica, Gennaro & Mannetti, Lucia & Kruglanski, Arie W. & Tory Higgins, E., 2013. "When comparative ads are more effective: Fit with audience’s regulatory mode," Journal of Economic Psychology, Elsevier, vol. 38(C), pages 90-103.
Bas Donkers & Carlos J.S. Lourenco & Benedict G.C. Dellaert & Daniel G. Goldstein, 2013. "Using Preferred Outcome Distributions to estimate Value and Probability Weighting Functions in Decisions under Risk," Tinbergen Institute Discussion Papers 13-065/VII, Tinbergen Institute.
- Donkers, A.C.D. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G., 2013. "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk," ERIM Report Series Research in Management ERS-2013-005-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J., 2013. "The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions," ERIM Report Series Research in Management ERS-2013-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Bruno Schivinski & Dariusz Dabrowski, 2013. "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A 12, Faculty of Management and Economics, Gdansk University of Technology.
Bruno Schivinski & Dariusz Dabrowski, 2013. "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A 4, Faculty of Management and Economics, Gdansk University of Technology.
Suraj Kushe Shekhar & Mehaboob P K, 2013. "Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, vol. 1(3), pages 40-47, September.
Lucila ZÃ¡rraga Cano & Gabriela Aracelly SolÃs GonzÃ¡lez & Joe Holland, 2013. "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(2), pages 53-66.
Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad RamÃrez Flores, 2013. "International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(1), pages 67-74.
Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2013. "Case Study: Analysis Of Implementation Of Market Segmentation As A Strategy For Small Business, Estudio De Caso: Analisis De La Aplicacion De La Segmentacion De Mercado Comoaestrategia Para Las Pequen," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(5), pages 109-119.
Luminita Mihaela Ion, 2013. "Qualitative Study On Physicians’ Motivations And Drug Prescribing Behaviour," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 5(1), pages 29-40.
Oana Tugulea & Claudia Bobalca & Camelia Soponaru, 2013. "City Brand Personality – An International Concept With Regional Appliance In The Tourism Development Strategy," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 5(4), pages 626-644, December.
Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys, 2013. "The Effectiveness of Dual Branding in the Agricultural Sector," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 79-110.
Krasimir Marinov, 2013. "Measuring Results of New Product Development," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 106-117, September.
Tatyana Netseva-Porcheva, 2013. "Application of the Price Discrimination in Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 51-63, September.
OLAHUT Meda Roxana & PLAIAS Ioan, 2013. "The Effects Of Ambient Scent On Consumer Behavior: A Review Of The Literature," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1797-1806, July.
Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad, 2013. "Global Competition And Romania'S National Competitive Advantage," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1807-1814, July.
Esther Calderón Monje & Pilar Huerta Zavala, 2013. "Influencia de la marca y precio en la decisión de apertura de un establecimiento franquiciado," DOCFRADIS Working Papers 1306, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2013.
Valdivieso Taborga, Carlos Eduardo, 2013. "Comparación de los modelos formativo, reflexivo y de antecedentes de evaluación estudiantil del servicio de docencia || Comparison of Formative, Reflective, and Antecedents Models of Students Evaluati," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 16(1), pages 95-120, December.
Hélder Ferreira & Aurora A.C. Teixeira, 2013. "‘Welcome to the experience economy’: assessing the influence of customer experience literature through bibliometric analysis," FEP Working Papers 481, Universidade do Porto, Faculdade de Economia do Porto.
Meena Rambocas & João Gama, 2013. "Marketing Research: The Role Of Sentiment Analysis," FEP Working Papers 489, Universidade do Porto, Faculdade de Economia do Porto.
Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair, 2013. "Aspects and Importance of Digital Media in Pakistan," MPRA Paper 46435, University Library of Munich, Germany.
Ruxandra-Irina POPESCU & RÃ£zvan-Andrei CORBOÂª, 2013. "Â€Œamazing Thailand Â€“ Its Contribution To Growing The Countryâ€™S Competitiveness," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 9(1), pages 220-234, June.
Alexandra ZBUCHEA & Rareº MOCANU, 2013. "Adding Value to Customers and Developing Brands through Electronic Newsletters," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 297-315, December.
Donkers, A.C.D. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G., 2013. "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk," ERIM Report Series Research in Management ERS-2013-005-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Bas Donkers & Carlos J.S. Lourenco & Benedict G.C. Dellaert & Daniel G. Goldstein, 2013. "Using Preferred Outcome Distributions to estimate Value and Probability Weighting Functions in Decisions under Risk," Tinbergen Institute Discussion Papers 13-065/VII, Tinbergen Institute.
Babak Saleck Pay & Seyed Hossein Hosseini & Hamed G. Shakouri, 2013. "Why do Students use Virtual Social Networks in Iran: a System Approach," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 11(1), pages 108-122.

2012

Tohir Akramov, 2012. "Marketing Strategy: Concepts And Implication," European Journal of Business and Economics, Central Bohemia University, vol. 4(0), pages 52-531:4, September.
Carmen Comaniciu & Liliana Bunescu, 2012. "Issues Concerning The Role Of Promotion For Tax Authorities," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(40), pages 134-140.
Lyubomir Lyubenov, 2012. "A Priori Study of Marketing Innovation Strategies of Agricultural Enterprises in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 137-153.
Nicoletta Berardi & Thomas Eife & Erwan Gautier, 2014. "Optimal price setting during a currency changeover: theory and evidence from french restaurants," Applied Economics, Taylor & Francis Journals, vol. 46(23), pages 2766-2782, August.
- Berardi, N. & Eife, T. A. & Gautier, E., 2012. "Optimal Price Setting During a Currency Changeover: Theory and Evidence from French Restaurants," Working papers 371, Banque de France.
- Nicoletta Berardi & Thomas Eife & Erwan Gautier, 2014. "Optimal price setting during a currency changeover: theory and evidence from french restaurants," Post-Print hal-04477584, HAL.
Rosa Esther Palamary D'aguillo, 2012. "Formación de equipos de alto desempeno y estrategias gerenciales en proyectos de empresas publicitarias," Estudios Gerenciales, Universidad Icesi, March.
Diego Fernando Católico, 2012. "Revelación y divulgación de la información financiera y no financiera de las universidades públicas en Colombia," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, June.
Arturo Haro De Rosario & Francisco Alarcón Senent & María Del Carmen Caba Pérez, 2012. "Los determinantes de la divulgación de información sobre responsabilidad social corporativa en el sector financiero: el caso espanol," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, June.
José Antonio Pena Ramos & César Vargas Díaz & Iván Medina Iborra, 2012. "Difusión y comparabilidad de la información económico -financiera on -line : el caso de Iberoamérica," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, June.
Efrén Danilo Ariza Buenaventura, 2012. "El camino hacia la revelación: evolución de los informes de responsabilidad social en Colombia (2006-2009)," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
Aida Sy, 2012. "Current issues in outsourcing: MIS, AIS and beyond," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
Verónica Piedrahíta & Lina María Ceballos Ochoa & Mauricio Bejarano, 2012. "La moda y el comportamiento adolescente urbano en centros comerciales de Medellín," Revista Ad-Minister, Universidad EAFIT, May.
Paolo Enria, 2012. "Local identity and food and wine communication as a lever for place marketing," CERIS Working Paper 201208, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
Melik Karabiyikoglu, 2012. "Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey," International Review of Management and Marketing, Econjournals, vol. 2(3), pages 192-198.
Raj Kumar Gautam, 2012. "Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab," International Review of Management and Marketing, Econjournals, vol. 2(1), pages 43-51.
Chutinon Putthiwanit, 2012. "Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand," International Review of Management and Marketing, Econjournals, vol. 2(2), pages 92-98.
Ayla OZHAN DEDEOGLU & Ipek KAZANCOGLU, 2012. "Consumer Guilt: A Model of Its Antecedents and Consequences," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 12(1), pages 9-22.
Gokhan Caliskan, 2012. "Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters," European Journal of Economic and Political Studies, Fatih University, vol. 5(1), pages 23-34.
VALCEANU, Gabriela, 2012. "Negotiation The Core Of Sales Activity," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 76-82, June.
John Hadjimarcou, 2012. "An Investigation Of Informational Versus Emotional Advertising Appeals During Life Transitions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(1), pages 55-65.
Shilpa Iyanna & Carmela Bosangit & Amrul Asraf Mohd-Any, 2012. "Value Evaluation Of Customer Experience Using Consumer Generated Content," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 89-102.
Ayla ÖZHAN DEDEOĞLU & Keti VENTURA, 2012. "Analysis of consumer responses to health threat of genetically modified foods: A pilot study," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 27(313), pages 35-56.
Lazoc Alina, 2012. "Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1154-1160, July.
Petrisoaia Carmen & Nicolae Al. Pop, 2012. "Investigating The Relationship Between Perceived Sacrifice And B To B Customer Satisfaction In The Insurance Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1193-1199, July.
Prada Sorin & Goje Gheorghe, 2012. "Commercial Indicators Used In The Relationship Of The Shopping Mall Management And Retail Tenants Management," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1269-1275, July.
Adina Negrusa & Medet Yolal, 2012. "Cultural Tourism Motivation – The Case Of Romanian Youths," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 548-553, July.
Lazoc Alina & Caraivan Luiza, 2012. "Elaborating A Measurement Instrument For The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 841-847, December.
Angela Tarabella & Barbara Burchi, 2012. "A Literature Review of Consumers’ Perception of Nutrition and Health Claims," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1204-1210, May.
Cotîrlea Denisa Adriana, 2012. "Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 662-667, Decembre.
Morar Doriana & Cotîrlea Denisa Adriana, 2012. "Tourism Competitiveness and Destination Branding - A Theoretical Approach," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 818-823, Decembre.
Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish, 2012. "Advertising value of mobile marketing through acceptance among youth in Karachi," MPRA Paper 42239, University Library of Munich, Germany.
Lado-Sestayo, Rubén & Aldrey-Pereiro, Carla & Isabel Carballo-Valadares, Isabel, 2012. "Comercio Tradicional: Análisis, Evolución y Distribución Espacial [Retail: Analysis, Evolution & Spatial Distribution]," MPRA Paper 68716, University Library of Munich, Germany.
L. J. Shrum & Jaehoon Lee, 2012. "Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different con," Working Papers 0001, College of Business, University of Texas at San Antonio.

2011

Andreea CETATEANU & Georgiana CIOANA, 2011. "Managing New Priorities: The Csr Of Companies In The Food Industry," Journal of Doctoral Research in Economics, The Bucharest University of Economic Studies, vol. 3(2), pages 17-29, June.
N.Udaya Bhaskar & B.Raja Shekhar, 2011. "Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(17), pages 83-92, November.
Muhammad Imtiaz Subhani & Amber Osman, 2011. "A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 5(1), pages 11-12, Spring.
T. Keszey, 2011. "How market information is transformed into marketing knowledge?," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 61(3), pages 313-336, September.
Gheorghe Epuran & Luminita Zait & Bogdan Nichifor & Laura Timiras, 2011. "Predisposing factors and barriers in the absorption of EU funds - conceptual and operational aspects," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
Diana Prihoanca, 2011. "Importance of database for direct marketing campaigns," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
Alejandro Castano Ramírez, 2011. "Actitudes de los emprendedores de micro y pequenas empresas frente a la adquisición de información externa para la toma de decisiones comerciales," Estudios Gerenciales, Universidad Icesi, December.
Juán Ramón Samper & Lina María Echeverri Canas, 2011. "Acciones Y Prácticas De Mercado Verde En Empresas Colombianas (Casos De Estudio)," Revista de Economía y Administración, Universidad Autónoma de Occidente, May.
Angela Teresa Beltrán Bustos & Ana Milena Álvarez Cano & Felipe Humberto Ferro Rodríguez, 2011. "Identificación de competencias profesionales acorde con la perspectiva socioformativa," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
Jaime Baby Moreno & Juan Gonzalo Londoño Jaramillo & Lux Stella Cabrera Viveros & Hernán Lozano, 2011. "Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos," Revista Ad-Minister, Universidad EAFIT, February.
Ayla Ozhan Dedeoglu & Elif Ustundagli, 2011. "Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(1), pages 1-14.
Ilke Kardes, 2011. "Markalarin Cevre Dostu Uygulamalarinin Tuketicinin Marka Tercihi Uzerindeki Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(1), pages 165-177.
Engin Ozgul, 2011. "Tuketicilerin Sosyo-Demografik Ozelliklerinin Hedonik Tuketim ve Gonullu Sade Yasam Tarzlari Acisindan Degerlendirilmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(1), pages 25-38.
Román Nicolás, Sergio & Rodríguez Herrera, Rocío, 2011. "¿Cómo podemos distinguir a los vendedores éticos de los que no lo son?: Implicaciones para el proceso de selección y formación de los comerciales," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
VALCEANU, Gabriela, 2011. "Corporate Social Initiatives, Another Face For Companies," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 39-49, September.
BUDACIA, Andreea, 2011. "Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 15-24, December.
Petra F.A. Dilling, 2011. "Stakeholder Perception Of Corporate Social Responsibility," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(2), pages 23-34.
Andrzej Kobylanski & Bozena Pawlowska & Anna Strychalska-Rudzewicz, 2011. "The Role Of Customer Satisfaction In The Quality Management Systems: A Crosscultural Study," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(3), pages 57-74.
Ph.D. Dario De NOTARIS, 2011. "Social Networks Sites and Life-Sharing (English version)," Postmodern Openings, Editura Lumen, Department of Economics, vol. 5, pages 103-126, March.
Tomislav Sudarevic, 2011. "The Development of Institutions for Serbia Organic Food Market Considering the Accession to EU," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 7(02), pages 55-60.
Marton Sakal & Predrag Matkovic & Pere Tumbas, 2011. "Web 2.0 Technologies in Internal and External Communications in the Banking Sector," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 7(02), pages 87-97.
Bacila Mihai Florin & Tirca (Drule) Alexandra - Maria & Ciornea Raluca & Chis Alexandru, 2011. "Study Regarding Students' Satisfaction With Instructional Process As A Dimension Of Academic Performance Of Institutions Of Higher Education," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 716-722, July.
Schebesch Klaus Bruno, 2011. "Business Incubators And Sustainable Innovation," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 779-785, July.
Tatu Cristian Ionut & Pastiea Mihai & Ion Andrei, 2011. "The Role And Implications Of The Event Based Communication In The Electoral Campaign," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 805-810, December.
Manea Ioana Livia, 2011. "The Politics of Ethical Consumption," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1181-1186, May.
Oboroceanu (Popa) Anda & Manea Ioana Livia, 2011. "Ecological Consumer Behavior – Influencial Factors -," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1559-1564, May.
Stoica Ana-Maria, 2011. "Communication Potential of Fidelity Cards," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2016-2018, May.
Marisa R. Ferreira & Teresa Proença & João F. Proença, 2011. "An Empirical Analysis about Motivations among Hospital Volunteers," FEP Working Papers 418, Universidade do Porto, Faculdade de Economia do Porto.
Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009. "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper 21367, University Library of Munich, Germany, revised 12 Sep 2009.
- Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper 34801, University Library of Munich, Germany.
John Hartwick, 2011. "New Product Introduction And Market Evolution," Working Paper 1280, Economics Department, Queen's University.
Dedeoglu, Ayla Ozhan & Ustundagli, Elif, 2011. "Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 2(2), pages 1-23, April.
Cristina GALALAE & Alexandru VOICU, 2011. "Comparative Analysis of Emerging Green Certificate Markets from a Computable General Equilibrium Perspective," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(2), pages 392-398, December.
Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2011. "The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(2), pages 332-349, May.
H. Murat MUTLU & Abdüllatif ÇEVİKER & Zeynep ÇİRKİN, 2011. "Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz," Sosyoekonomi Journal, Sosyoekonomi Society, issue 14(14).
Eleina QIRICI, 2011. "Analysis of Consumers Profile as an Important Tool for Tourism Development," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(7), pages 1-12, December.
, & ,, 2011. "On the strategic use of attention grabbers," Theoretical Economics, Econometric Society, vol. 6(1), January.
- Spiegler, Ran & Eliaz, Kfir, 2010. "On the Strategic Use of Attention Grabbers," CEPR Discussion Papers 7863, C.E.P.R. Discussion Papers.
Elena Borin, 2011. "Fundraising Opportunities for Science and Technology Museums," Working Papers 201112, University of Ferrara, Department of Economics.

2010

Corina Pelău & Irina Bena, 2010. "The Risk Perception For Consumer Segments In E-CommerceAnd Its Implication For The Marketing Strategy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 373-387, June.
Bojnec, Stefan & Papler, Drago, 2010. "Promotion of renewable sources of energy from rural areas," 118th Seminar, August 25-27, 2010, Ljubljana, Slovenia 95307, European Association of Agricultural Economists.
Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student, 2010. "How To Manage A Public Relations Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
Emanuela Maria Avram PhD candidate in Marketing & Cristina Neagoe PhD candidate in Marketing & Remus Marian Avram PhD candidate in Economics, 2010. "Quality And Performance In Academic Education From The Perspective Of Strategic Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
Assist. Silvia Puiu Ph. D Student, 2010. "Tendencies Regarding The Demand For Retailers’ Products And Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-7, May.
Erkan Akar, 2010. "Social Networking Sites As A Type Of Virtual Communities Â€“ Processing As A Marketing Communication Channel," Anadolu University Journal of Social Sciences, Anadolu University, vol. 10(1), pages 107-122, January.
Erika Kulcsár, 2010. "Tourists Attitudes, Preferences And Opinions Regarding The Services Provided By Hotels Located In The Romanian Center Development Region," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
Ovidiu Ioan Moisescu & Dung Anh Vu, 2010. "A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
Gloria Stella Salazar Marín & Javier Pantoja, 2010. "Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?," Revista Ad-Minister, Universidad EAFIT, December.
Silvia M. Ceballos, 2010. "Analysis of the stimuli of londoners fashion-oriented impulse buying behaviour," Revista Ad-Minister, Universidad EAFIT, May.
Erika Arévalo Silva, 2010. "Consumo simbólico en la configuración de estilos de vida de los tweens," Revista Ad-Minister, Universidad EAFIT, March.
Alina Tecau, 2010. "Survey on the Transfer of Experience Acquired by Romanian Public Representatives from EU Countries Including Greece," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 61-76.
Haase, Fee-Alexandra, 2010. "Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 11, pages 75-92, Spring.
Tanel Mehine, 2010. "Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price," University of Tartu - Faculty of Economics and Business Administration Working Paper Series 75, Faculty of Economics and Business Administration, University of Tartu (Estonia).
Ichim Cosmin, 2010. "1929, 1973, 2008: Brand-related Attitudes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1067-1072, May.
Ionita Roxana & Pîndiche Elena, 2010. "The Quality of Romanian Touristic Services and Products," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1077-1080, May.
Stefura Gabriela, 2010. "Ethical Consumerism in the 21st Century," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1327-1331, May.
Oana Catalina VICOL & Sinziana SPIRIDON, 2010. "Evaluating Online Destination Image by Analyzing Pictures Used in Presenting Romania on Websites," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1353-1357, May.
Stefura Gabriela, 2010. "Changes in Consumer Behaviour During an Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 784-787, October.
Ruxandra Irina Popescu & Răzvan-Andrei Corboş, 2010. "Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 267-278.
Silvia Puiu, 2010. "The Model Of The Five Competitive Forces On Romanian Retail Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 289-298.
Catarina Roseira & Carlos Brito & Stephan C. Henneberg, 2010. "Innovation-based Nets as Collective Actors: A Heterarchization Case Study from the Automotive Industry," FEP Working Papers 392, Universidade do Porto, Faculdade de Economia do Porto.
Pillai, Rajasekharan & Thomas, Julia & Prasad, Saloni, 2010. "Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain," MPRA Paper 24177, University Library of Munich, Germany.
G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj, 2010. "Mediating effects of broadband consumers’ behavior in India," MPRA Paper 26840, University Library of Munich, Germany, revised 27 Jul 2010.
Salehudin, Imam, 2010. "Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation," MPRA Paper 59867, University Library of Munich, Germany, revised Sep 2011.
Miroslav Karlíček, 2010. "Media Relations with an Emphasis on Czech Practice," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2010(2), pages 64-72.
Yucel, Rahmi & Sait Eren, Selim, 2010. "The Effects of Management Control on Employees’ Behavior Performance: A Case in Pharmaceutical Companies," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(4), pages 1-97, October.
Özhan Dedeoğlu, Ayla, 2010. "Discourses of Motherhood and Consumption Practices of Turkish Mothers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(3), pages 1-1, July.
Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS, 2010. "A Review of Strategic Options for Achieving a Country Brand for Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 881-893, December.
Ahmet BARDAKCI & Duygu KOÇOĞLU & Selçuk Burak HAŞILOĞLU, 2010. "Pazarlama Alanında Yapılan Araştırmalarda Elde Edilen Aritmetik Ortalama Ölçek Orta Noktasına Eşit Midir?," Sosyoekonomi Journal, Sosyoekonomi Society, issue 2010-1.
Rosario Laratta & Chris Mason, 2010. "Defining the nonprofit sectors in Japan and England & Wales: A comparative assessment of common versus civil law," Euricse Working Papers 1006, Euricse (European Research Institute on Cooperative and Social Enterprises).

2009

Ortega, David L. & Wang, H. Holly & Wu, Laping, 2009. "Consumer Preferences for U.S. Pork in Urban China," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49184, Agricultural and Applied Economics Association.
de Mello, Luiz & Pires Gonçalves, Ricardo, 2008. "Message on a Bottle: Colours and Shapes in Wine Labels," MPRA Paper 13122, University Library of Munich, Germany.
- de Mello, Luiz & Pires, Ricardo, 2009. "Message On The Bottle: Colours And Shapes Of Wine Labels," Working Papers 53885, American Association of Wine Economists.
Ortega, David L. & Wang, H. Holly & Wu, Laping, 2009. "Assessing Consumer Preferences and Attitudes toward Imported Pork in Urban China," 2009 Conference, August 16-22, 2009, Beijing, China 49993, International Association of Agricultural Economists.
Decker, Thomas & Zapilko, Marina & Menrad, Klaus, 2009. "Purchase Behaviour Related To Heating Systems In Germany With Special Consideration Of Consumers' Ecological Attitudes," Conference Papers 91300, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
Zapilko, Marina & Klein, Agnes & Menrad, Klaus, 2009. "Preference Heterogeneity Among German Consumers Regarding Gm Rapeseed-Oil," Conference Papers 91302, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
Kurka, Stefan & Menrad, Klaus, 2009. "Biorefineries And Biobased Products From The Consumer'S Point Of View," Conference Papers 91330, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
Mehpare Togay Argan, 2009. "Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries," Anadolu University Journal of Social Sciences, Anadolu University, vol. 9(1), pages 1-18, June.
AyÅŸe Sahin & Ozlem Kor, 2009. "A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin," Anadolu University Journal of Social Sciences, Anadolu University, vol. 9(2), pages 105-126, December.
Ovidiu Ioan Moisescu, 2009. "The Relation Between Unaided Brand Awareness And Brand Commercial Performance: A Study Among Urban Romanian Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
Ana María Arboleda Arango, 2009. "La Actitud Del Consumidor Según La Percepción De Justicia Organizacional," Estudios Gerenciales, Universidad Icesi, December.
Burcu Aracioglu & Rezan Tatlidil, 2009. "Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 435-461.
Ipek Altinbasak & Eyup Sinan Karaca, 2009. "Internet Reklamciligi ve Internet Reklami Olcumlenmesi Uzerine Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 462-487.
Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal, 2009. "Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 489-512.
Cagri Bulut & Cengiz Yilmaz & Lutfihak Alpkan, 2009. "Pazar Oryantasyonu Boyutlarinin Firma Performansina Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 513-538.
Bilge Akyol, 2009. "Avrupa Birligi Pazarinin Kuru Incir Icin Bolumlenmesi: Ornek Olay Analizi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 539-557.
Youssef Boulaksil & Philip Hans Franses, 2009. "Experts' Stated Behavior," Interfaces, INFORMS, vol. 39(2), pages 168-171, April.
- Boulaksil, Y. & Franses, Ph.H.B.F., 2008. "Experts' Stated Behavior," ERIM Report Series Research in Management ERS-2008-001-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Ban Olimpia, 2009. "The Identification Of A Profile Of The Wellness Tourism Consumer," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(1), pages 40-45, May.
Velasco Morente, Francisco & Nadal Morales, Purificación & González Abril, Luis & Ortega Ramírez, Juan Antonio, 2009. "Bifurcaciones de codimensión 2 en un modelo dinámico del mercado potencial y actual: aplicación al mercado cervecero español = Bifurcations of Codimension 2 in a Dynamical Model of Current and Potenti," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 7(1), pages 77-94, June.
Sidorchuk, Roman, 2009. "Предпринимательство И Маркетинг [Entrepreneurship and marketing]," MPRA Paper 19115, University Library of Munich, Germany.
Misun, Juraj, 2009. "Podniková identita ako konkurenčná výhoda [Corporate identity as a competitive advantage]," MPRA Paper 54395, University Library of Munich, Germany.
Misun, Juraj, 2009. "Podnikový dizajn fakúlt zameraných na manažment na Slovensku [Corporate design of the faculties oriented on management in the Slovak republic]," MPRA Paper 54476, University Library of Munich, Germany.
Antonio CORREIA de BARROS & Hortensia BARANDAS & Paulo Alexandre PIRES, 2009. "Applying Artificial Neural Networks to Evaluate Export Performance: A Relational Approach," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(4), pages 713-734, October.
Katja H. Brunk, 2009. "Why Do We Look Bad? A Consumer Perspective of Un/Ethical Corporate Behavior," Working Papers CEB 09-021.RS, ULB -- Universite Libre de Bruxelles.

2008

Arcadie Hinescu & Ionela Gavrila-Paven, 2008. "New Methodologies And Tendencies In Qualitative Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-54.
Sorin Prada, 2008. "Changes And Entails On Romanian Retail Market," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-55.
Kwiatkowska Joanna, 2008. "Management Of Consumers' Attention - What Can The Advertiser Do To Survive The Media Revolution," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-61.
Ana María Arboleda Arango, 2008. "Percepciones Del Color Y De La Forma De Los Empaques: Una Experiencia De Aprendizaje," Estudios Gerenciales, Universidad Icesi, June.
Irene J. Guillén Mondragón & Alma Patricia Aduna Mondragón, 2008. "La Influencia De La Cultura Y Del Estilo De Gestión Sobre El Clima Organizacional. Estudio De Caso De La Mediana Empresa En La Delegación Iztapalapa," Estudios Gerenciales, Universidad Icesi, June.
Wileidys Artigas & María Cristina Useche & Beatriz Queipo, 2008. "Estrategias Implementadas En El Subsistema Tecnico En Empresas De Telefonía Fija En Venezuela. Periodo 2000-2004," Estudios Gerenciales, Universidad Icesi, June.
Edwin Tarapuez Chamorro & Jairo Andrés Zapata Erazo & Esperanza Agreda Montenegro, 2008. "Knight Y Sus Aportes A La Teoría Del Emprendedor," Estudios Gerenciales, Universidad Icesi, June.
Oscar A. Colmenares D. & José Luis Saavedra, 2008. "Lanzamiento De Supermercados Cheap En Venezuela," Estudios Gerenciales, Universidad Icesi, June.
Alejandro Alvarado Herrera & María Walesska Schlesinger Díaz, 2008. "Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De," Estudios Gerenciales, Universidad Icesi, November.
Pablo Cuartas, 2008. "De la ética del trabajo a la estética del consumo," Revista Ad-Minister, Universidad EAFIT, June.
Jaime Baby Moreno & Juan Gonzalo Londoño J., 2008. "Las P´s de Mercadeo. Algunas precisiones," Revista Ad-Minister, Universidad EAFIT, June.
Mehmet Oguzhan Ilban, 2008. "Seyahat Acenta Yoneticilerinin Destinasyon Marka Imaji Algilari Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(1), pages 121-152.
Murat Akyildiz & Mehmet Marangoz, 2008. "Sporda Sponsorlugun Tuketicilerin Satinalma Niyetine Yansimasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(1), pages 153-166.
Murat Selim Selvi & Erdem Temeloglu, 2008. "Otel Isletmelerinde Markalasmanin Tuketici Satinalma Davranisi Uzerindeki Etkilerini Belirlemeye Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(1), pages 93-120.
Youssef Boulaksil & Philip Hans Franses, 2009. "Experts' Stated Behavior," Interfaces, INFORMS, vol. 39(2), pages 168-171, April.
- Boulaksil, Y. & Franses, Ph.H.B.F., 2008. "Experts' Stated Behavior," ERIM Report Series Research in Management ERS-2008-001-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Sangwan, S. & Chong, G. & Pau, L-F., 2008. "Key Issues in Expansion of End-User Mobile Communication in China," ERIM Report Series Research in Management ERS-2008-011-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Reha SAYDAN & Hüseyin KANIBİR, 2008. "Akaryakıt pazarında geliştirilen farklılaştırma stratejilerinin tüketicilerin satınalma davranışlarına etkileri," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 23(265), pages 68-90.
Cinzia COLAPINTO, 2008. "Trends nelle media relations in Italia," Departmental Working Papers 2008-019, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
Cinzia COLAPINTO, 2008. "Trends nelle media relations in Italia," Departmental Working Papers 2008-19, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
de Mello, Luiz & Pires Gonçalves, Ricardo, 2008. "Message on a Bottle: Colours and Shapes in Wine Labels," MPRA Paper 13122, University Library of Munich, Germany.
- de Mello, Luiz & Pires, Ricardo, 2009. "Message On The Bottle: Colours And Shapes Of Wine Labels," Working Papers 53885, American Association of Wine Economists.
Lee, David & Saez, Emmanuel, 2012. "Optimal minimum wage policy in competitive labor markets," Journal of Public Economics, Elsevier, vol. 96(9-10), pages 739-749.
- David Lee & Emmanuel Saez, 2008. "Optimal Minimum Wage Policy in Competitive Labor Markets," Working Papers 1099, Princeton University, Department of Economics, Center for Economic Policy Studies..
- Lee, David & Saez, Emannuel, 2010. "Optimal Minimum Wage Policy in Competitive Labor Markets," Institute for Research on Labor and Employment, Working Paper Series qt07w2z7t6, Institute of Industrial Relations, UC Berkeley.
- David S. Lee & Emmanuel Saez, 2008. "Optimal Minimum Wage Policy in Competitive Labor Markets," Working Papers 1105, Princeton University, Department of Economics, Industrial Relations Section..
- Lee, David & Saez, Emannuel, 2010. "Optimal Minimum Wage Policy in Competitive Labor Markets," Department of Economics, Working Paper Series qt07w2z7t6, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
- David Lee & Emmanuel Saez, 2008. "Optimal Minimum Wage Policy in Competitive Labor Markets," NBER Working Papers 14320, National Bureau of Economic Research, Inc.

2007

Ubilava, David & Foster, Kenneth A., 2007. "Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34909, Southern Agricultural Economics Association.
Decker, Thomas, 2007. "Motive Für Den Kauf Einer Heizung - Ergebnisse Einer Verbraucherbefragung Mit Dem Schwerpunkt "Holzpelletheizungen"," Conference Papers 91299, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
Hilmi Yuksel, 2007. "Evaluation Of Quality Dimensions Of Web Sites," Anadolu University Journal of Social Sciences, Anadolu University, vol. 7(1), pages 519-536, December.
Marusia Ivanova, 2007. "Genesis and Evolution of Market Share Predictive Models," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 117-148.
Gul Bayraktaroglu & Burcu Ilter, 2007. "Sosyal Pazarlama: Engeller ve Oneriler," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 117-132.
Basak Karakas & Bulent Bircan & Osman Gok, 2007. "Hizmet Sektorunde Iliski Pazarlamasi: Butik Oteller ve 5 Yildizli Oteller Uzerine Karsilastirmali Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 3-18.
Engin Deniz Eris, 2007. "Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 37-55.
Ali Gulcubuk, 2007. "Tuketicilere Yonelik Satis Gelistirmenin Artan Onemi, Uygulanabilirligi ve Izlenecek Stratejilerin Isletmeler Acisindan Degerlendirilmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 57-77.
Fusun Gokalp, 2007. "Gida Urunleri Satin Alma Davranisinda Ambalajin Rolu," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 79-97.
Kalthom Abdullah & Noor Hazilah Abd. Manaf & Kamariah Mohd. Noor, 2007. "Measuring Service Quality Of Airline Services In Malaysia," IIUM Journal of Economics and Management, IIUM Journal of Economis and Management, vol. 15(1), pages 1-30, June.
Abdul Rahim Abdul Rahman, 2007. "Islamic Banking And Finance: Between Ideals And Realities," IIUM Journal of Economics and Management, IIUM Journal of Economis and Management, vol. 15(2), pages 123-142, December.
Velasco Morente, F. & Nadal Morales, P. & González Abril, L. & Vílchez Lobato, M. L., 2007. "Estudio De La Estabilidad Y De Las Bifurcaciones De Los Equilibrios De Un Sistema Dinámico. Aplicación Al Mercado Cervecero Español/Stability and bifurcations in a dynamical model of current and poten," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 25, pages 419-452, Abril.
Irena Vida, 2007. "Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(3), pages 253-270.
Barbara Cater, 2007. "Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(4), pages 371-390.
Misun, Juraj, 2007. "Študijný program ako produkt a jeho imidž [Study program as a product and its image]," MPRA Paper 54477, University Library of Munich, Germany.
Andreas Herrmann & René Befurt & Mark Heitmann & Hans Berger, 2007. "Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung," Schmalenbach Journal of Business Research, Springer, vol. 59(8), pages 1055-1079, December.

2006

Mihai Orzan, 2001. "Ethical issues relating to the use of the Internet and the implications for managers and business practice," working papers 1002, Bucharest University of Economic Studies, School of Marketing, revised Apr 2006.
- Mihai Orzan, 2006. "Ethical issues relating to the use of the Internet and the implications for managers and business practice," working papers 1005, Bucharest University of Economic Studies, School of Marketing, revised Apr 2007.
Carmen Balan, 2006. "Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market," working papers 1006, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
Carmen Balan, 2006. "Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes," working papers 1007, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
Carmen Balan, 2006. "Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research," working papers 1008, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
Carmen Balan, 2006. "Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers," working papers 1009, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
Carmen Balan, 2006. "Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest," working papers 1010, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
Baiko Baikov, 2006. "Applicability Of Branding Principles And Laws In Politics," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 14-42.
Rajagopal, 2006. "Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market," Marketing Working Papers 2006-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
Esra Aslanertik & Burcu Ilter Tabak, 2006. "Marketing and Cost Dimensions of ISO 9001 Implementations of Small and Medium Sized Manufacturers: A Case Analysis," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 6(2), pages 47-58.
Pierre Kohler, 2006. "The Economics of Fair Trade: For Whose Benefit? An Investigation into the Limits of Fair Trade as a Development Tool and the Risk of Clean-Washing," IHEID Working Papers 06-2007, Economics Section, The Graduate Institute of International Studies, revised Oct 2006.
Ali RÄ±za Apil, 2006. "Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey," IBSU Scientific Journal, International Black Sea University, vol. 1(1), pages 22-38.
Maja Konecnik & Mitja Ruzzier, 2006. "The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 4(2), pages 145-165.
Doris Gomezelj Omerzel, 2006. "Competitiveness of Slovenia as a Tourist Destination," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 4(2), pages 167-189.

2005

van de Velde, Liesbeth & D'Hooghe, Katrien & Kuhne, Bianka & Verbeke, Wim, 2005. "Consumer Attitude and Behaviour Towards "Flandria" Quality Labelled Tomatoes," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24748, European Association of Agricultural Economists.
Gheorghe Gh. Ionescu & Claudiu Emil Ionescu, 2005. "About The Marketing - Design Relationship," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
Gian Franco Corio, 2005. "Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse," CERIS Working Paper 200508, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
Charterina Abando, Jon & Zorrilla Calvo, María Pilar, 2005. "Encouraging the implication of shops in the city by means of retail associationism. The case of Bilbao," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
Sami Boudabbous, 2005. "La compétence interculturelle dans les entreprises en Tunisie (The intercultural competency in the firms settled in Tunisia)," Working Papers 98, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
Katrin Kull, 2005. "Theoretical and Methodological Foundations for Personality Research in the Context of Business-to-Business Relationships: the Case of Financial Services," Working Papers 135, Tallinn School of Economics and Business Administration, Tallinn University of Technology.

2004

Ibrahim Kircova & R. Mesut Yilmaz, 2004. "Dogrudan Satista Uzman Sistemlerin Kullanimi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 4(1), pages 54-57.
Mert Uydaci, 2004. "Pazarlamada Elektronik Posta Kullanimi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 4(1), pages 79-84.
Hesselink, M. & van Iwaarden, J.D. & van der Wiele, A., 2004. "Mystery shopping: A tool to develop insight into customer service provision," ERIM Report Series Research in Management ERS-2004-082-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Verboom, M. & van Iwaarden, J.D. & van der Wiele, A., 2004. "A transparent role of information systems within business processes: A case study," ERIM Report Series Research in Management ERS-2004-083-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Waarts, E., 2004. "Competition:an inspirational marketing tool," ERIM Inaugural Address Series Research in Management EIA-2004-022-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
Thomas Quint & Martin Shubik, 2003. "On Local and Network Games," Cowles Foundation Discussion Papers 1414, Cowles Foundation for Research in Economics, Yale University.
- Martin Shubik & Thomas Quint, 2004. "On Local and Network Games," Yale School of Management Working Papers ysm361, Yale School of Management.

2003

Thomas Quint & Martin Shubik, 2003. "On Local and Network Games," Cowles Foundation Discussion Papers 1414, Cowles Foundation for Research in Economics, Yale University.
- Martin Shubik & Thomas Quint, 2004. "On Local and Network Games," Yale School of Management Working Papers ysm361, Yale School of Management.
Turan Atilgan, 2003. "Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 3(1), pages 90-118.
Langerak, F. & Verhoef, P.C. & Verlegh, P.W.J. & de Valck, K., 2003. "The Effect of Members' Satisfaction with a Virtual Community on Member Participation," ERIM Report Series Research in Management ERS-2003-004-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Vanhamme, J., 2003. "Surprise... Surprise..., An Empirical Investigation on How Surprise is Connected to Customer Satisfaction," ERIM Report Series Research in Management ERS-2003-005-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Emre Berk & Ulku Gurler, 2003. "On Optimal Dynamic Pricing of Perishable Assets with Menu Costs - Monotone Price Changes," Computing in Economics and Finance 2003 218, Society for Computational Economics.

2002

Vicente Molina, María Azucena & Mediano Serrano, Lucía, 2002. "Propuestas para una segmentación estratégica del mercado ecológico," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
Deleersnyder, B. & Geyskens, I. & Gielens, K. & Dekimpe, M.G., 2002. "How Cannibalistic is the Internet Channel?," ERIM Report Series Research in Management ERS-2002-22-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Sloot, L.M. & Verhoef, P.C. & Franses, Ph.H.B.F., 2002. "The impact of brand and category characteristics on consumer stock-out reactions," ERIM Report Series Research in Management ERS-2002-106-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Smidts, A., 2002. "Kijken in het brein: Over de mogelijkheden van neuromarketing," ERIM Inaugural Address Series Research in Management 308, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
Körnert, Jan & Wolf, Cornelia, 2002. "Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung," Freiberg Working Papers 2002/01, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.

2001

Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
- Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 25(2-3), September.
Franses, Ph.H.B.F. & Paap, R. & Sijthoff, Ph.A., 2001. "Modeling Potentially Time-Varying Effects of Promotions on Sales," ERIM Report Series Research in Management ERS-2001-05-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Christian Homburg & Phoebe Kebbel, 2001. "Komplexität als Determinante der Qualitätswahrnehmung von Dienstleistungen," Schmalenbach Journal of Business Research, Springer, vol. 53(5), pages 478-499, August.
Antonio Ladrón de Guevara, 2001. "A dynamic choice model of hybrid behavior in the attribute-space," Economics Working Papers 589, Department of Economics and Business, Universitat Pompeu Fabra.

1982

Orley Ashenfelter & Gary Solon, 1982. "Longitudinal Labor Market Data: Sources, Uses, and Limitations," Working Papers 535, Princeton University, Department of Economics, Industrial Relations Section..

1981

1970

Scholtz, Hellmut D., 1970. "Wer Preise macht, muss rechnen können," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1, pages 35-38.

1969

Scholtz, Hellmut D., 1969. "Erst proben, dann loben - Steuerung des Vertriebs mit Hilfe von Testmärkten und Testgruppen," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 12(22), pages 27-30.

0

Mihai Alin Anghel, "undated". "Language patterns that influence behavior," Review of Socio - Economic Perspectives 202210, Reviewsep.
Claudia-Elena Tuclea & Georgica Gheorghe & Daniel Bulin & Maria Darabant, 2019. "The Attitude of Romanian Tourists towards Film-Induced Tourism," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 1(1), pages 9-14.
Schemm, Jan & Schwarz, Christian & Stickrodt, Marc, "undated". "Proaktives Kundenbindungsmanagement im Werbeartikelhandel: Entwicklung eines Machine-Learning-Modells zur Prognose von Kundenabwanderungen [Proactive Customer Retention Management in Promotional Pr," Duesseldorf Working Papers in Applied Management and Economics 60, Duesseldorf University of Applied Sciences.
Ruxandra Irina POPESCU, "undated". "Promoting – A Base Component Of The Marketing Mix In Museums. Case Study: The Museum Of The Romanian Peasant," Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009 16, Research Centre in Public Administration and Public Services, Bucharest, Romania.
Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, "undated". "The Role Of The Marketing Mix In Conceiving The Strategic Options For The County Museum Of Botosani," Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009 24, Research Centre in Public Administration and Public Services, Bucharest, Romania.
Violeta Neza & Edlira Llazo, 0000. "Consumer e-satisfaction through the use of e-services in the banking sector - changing consumer behavior ( Case study ? e-banking in Albania)," Proceedings of Economics and Finance Conferences 13815899, International Institute of Social and Economic Sciences.
Mauricy A. Motta-Filho, 0. "Brand experience manual: bridging the gap between brand strategy and customer experience," Review of Managerial Science, Springer, vol. 0, pages 1-32.
L. J. Shrum & Jaehoon Lee, 2012. "Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different con," Working Papers 0001, College of Business, University of Texas at San Antonio.
Nina Pološki Vokić & Vinko Mostarac, 2019. "Is there a need for a change in employer branding practices? – a shift in employer attractiveness attributes/dimensions during the last decade," EFZG Working Papers Series 1905, Faculty of Economics and Business, University of Zagreb.

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