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Market Structure Research

In: THE HISTORY OF MARKETING SCIENCE

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  • Steven M. Shugan

Abstract

The following sections are included:IntroductionHistory of market structures using cross-elasticities in economicsHistory of market structures using cross-elasticities in marketingHistory of market structures based on asymmetric competitionHistory of market structures using multi-attribute demand theoryHistory of market structures using psychometric theoriesDirections for future researchReferences

Suggested Citation

  • Steven M. Shugan, 2014. "Market Structure Research," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 6, pages 129-164, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814596480_0006
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    Cited by:

    1. Damangir, Sina & Du, Rex Yuxing & Hu, Ye, 2018. "Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 1-17.
    2. Sudhir Voleti & Praveen K. Kopalle & Pulak Ghosh, 2015. "An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data," Management Science, INFORMS, vol. 61(11), pages 2720-2738, November.

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