Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA
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More about this item
Keywords
Digital consumer behavior; Digital marketing strategies; E-commerce trends; Customer Purchase Decision; Digital marketing; Online shopping; Online Buying Behavior; Brand Loyalty; Understanding consumer psychology;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2025-01-06 (Industrial Competition)
- NEP-DCM-2025-01-06 (Discrete Choice Models)
- NEP-IND-2025-01-06 (Industrial Organization)
- NEP-MKT-2025-01-06 (Marketing)
- NEP-PAY-2025-01-06 (Payment Systems and Financial Technology)
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