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Male Cohort Differences Based on Religious Memorable Tourism Experiences

In: Recent Advancements in Tourism Business, Technology and Social Sciences

Author

Listed:
  • Irene Kamenidou

    (International Hellenic University)

  • Aikaterini Stavrianea

    (National Kapodistrian University of Athens)

  • Spyridon Mamalis

    (International Hellenic University)

Abstract

This study explores male generational cohort differences based on memorable tourism experiences at religious destinations. For data collection, a questionnaire was used, adopted from previous studies and a non-probability sampling method resulted in collecting 670 male subjects that have visited a religious destination. The data was subjected to descriptive statistics, factor analysis, reliability, and one-way ANOVA. Results showed that no item (on a 7-point Likert scale) had a mean score (MS), MS > 6.00. The highest rated item from the memorable tourism experience scale was “I visited a place where I really wanted to go” and the lowest rated item was “I learned about myself”. One-way ANOVA based on the seven dimensions of memorable tourism experiences, i.e., the “hedonism”, “refreshment”, “novelty”, “involvement”, “meaningfulness”, “knowledge”, and “local culture”, revealed cohort differences in all cases. Marketing communication suggestions are proposed, aiming at promoting religious tourism by increasing MTE.

Suggested Citation

  • Irene Kamenidou & Aikaterini Stavrianea & Spyridon Mamalis, 2024. "Male Cohort Differences Based on Religious Memorable Tourism Experiences," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 1001-1011, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-54338-8_59
    DOI: 10.1007/978-3-031-54338-8_59
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    More about this item

    Keywords

    Memorable tourism experiences; Religious tourism; Marketing Communication; Generational cohorts;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion

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