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Mapping the Evolution of Book Influencers: A Bibliometric Journey

Author

Listed:
  • Iuliana Obreja

    (“Alexandru Ioan Cuza” University of Iasi, Faculty of Economics and Business Administration, Romania)

  • Adriana Manolica

    (“Alexandru Ioan Cuza” University of Iasi, Faculty of Economics and Business Administration, Romania)

Abstract

As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars in terms of developing influencer marketing on Instagram. Hence, this paper investigates the nature of book influencers in the literature based on keywords found in the Web of Science online database. Accordingly, a quantitative research encompassing 167 studies viewed through the VOSviewer tool in the form of bibliometric maps is noted. Thus, the study aims to better understand the landscape of book influencers, starting from the analysis of keywords found and, implicitly, the links that are created between them. Moreover, any influencer’s digital action affects the consumers and also increases their trust. This paper provides relevant insights on bookstagrammers, as well as laying the groundwork for future research on the evolution and impact in modern readers' lives.

Suggested Citation

  • Iuliana Obreja & Adriana Manolica, 2024. "Mapping the Evolution of Book Influencers: A Bibliometric Journey," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 476-482, August.
    • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:476-482
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    References listed on IDEAS

    as
    1. Nees Jan Eck & Ludo Waltman, 2017. "Citation-based clustering of publications using CitNetExplorer and VOSviewer," Scientometrics, Springer;Akadémiai Kiadó, vol. 111(2), pages 1053-1070, May.
    2. Savica Dimitrieska & Tanja Efremova, 2021. "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 109-118.
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    More about this item

    Keywords

    book influencer; bookstagrammer; bookstagram; social media influencer; influencer marketing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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