IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxivy2024i1p476-482.html
   My bibliography  Save this article

Mapping the Evolution of Book Influencers: A Bibliometric Journey

Author

Listed:
  • Iuliana Obreja

    (“Alexandru Ioan Cuza” University of Iasi, Faculty of Economics and Business Administration, Romania)

  • Adriana Manolica

    (“Alexandru Ioan Cuza” University of Iasi, Faculty of Economics and Business Administration, Romania)

Abstract

As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars in terms of developing influencer marketing on Instagram. Hence, this paper investigates the nature of book influencers in the literature based on keywords found in the Web of Science online database. Accordingly, a quantitative research encompassing 167 studies viewed through the VOSviewer tool in the form of bibliometric maps is noted. Thus, the study aims to better understand the landscape of book influencers, starting from the analysis of keywords found and, implicitly, the links that are created between them. Moreover, any influencer’s digital action affects the consumers and also increases their trust. This paper provides relevant insights on bookstagrammers, as well as laying the groundwork for future research on the evolution and impact in modern readers' lives.

Suggested Citation

  • Iuliana Obreja & Adriana Manolica, 2024. "Mapping the Evolution of Book Influencers: A Bibliometric Journey," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 476-482, August.
    • Handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:476-482
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2024i1/Section%204/14.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nees Jan Eck & Ludo Waltman, 2017. "Citation-based clustering of publications using CitNetExplorer and VOSviewer," Scientometrics, Springer;Akadémiai Kiadó, vol. 111(2), pages 1053-1070, May.
    2. Savica Dimitrieska & Tanja Efremova, 2021. "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 109-118.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lutz Bornmann & Robin Haunschild & Sven E. Hug, 2018. "Visualizing the context of citations referencing papers published by Eugene Garfield: a new type of keyword co-occurrence analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 114(2), pages 427-437, February.
    2. Prodhan Mahbub Ibna Seraj & Blanka Klimova & Rubina Khan, 2024. "Visualizing Research Trends in English Language Teaching (ELT) From 2013 to 2022: A Bibliometric Analysis," SAGE Open, , vol. 14(2), pages 21582440241, May.
    3. Zhengyao Liu & Jing Huang & Yonghong Li & Xiaokang Liu & Fei Qiang & Yiping He, 2025. "A Bibliometric Analysis of Geological Hazards Monitoring Technologies," Sustainability, MDPI, vol. 17(3), pages 1-15, January.
    4. Cai, Ya-Jun & Lo, Chris K.Y., 2020. "Omni-channel management in the new retailing era: A systematic review and future research agenda," International Journal of Production Economics, Elsevier, vol. 229(C).
    5. Rosa Lombardi & Raffaele Trequattrini & Federico Schimperna & Myriam Cano-Rubio, 2021. "The Impact of Smart Technologies on theManagement and Strategic Control: A Structured Literature Review," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2021(suppl. 1), pages 11-30.
    6. Fellnhofer, Katharina & Sornette, Didier, 2022. "Embracing The Intuitive-Analytical Paradox? How Intuitive And Analytical Decision-Making Drive Paradoxes In Simple And Complex Environments," OSF Preprints evjd6, Center for Open Science.
    7. Lin Hu & Qinghai Chen & Tingting Yang & Chuanjian Yi & Jing Chen, 2024. "Visualization and Analysis of Hotspots and Trends in Seafood Cold Chain Logistics Based on CiteSpace, VOSviewer, and RStudio Bibliometrix," Sustainability, MDPI, vol. 16(15), pages 1-22, July.
    8. Simon Zaby, 2019. "Science Mapping of the Global Knowledge Base on Microfinance: Influential Authors and Documents, 1989–2019," Sustainability, MDPI, vol. 11(14), pages 1-21, July.
    9. Paul Donner, 2021. "Validation of the Astro dataset clustering solutions with external data," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(2), pages 1619-1645, February.
    10. Yusuke Toyoda, 2021. "Survey paper: achievements and perspectives of community resilience approaches to societal systems," Asia-Pacific Journal of Regional Science, Springer, vol. 5(3), pages 705-756, October.
    11. Ina Suryani & Faharol Zubir & Wan Azani Mustafa & Noorli Khamis & Warsidi Warsidi, 2025. "Two Decade of Scholarly Landscape: A Bibliometric Exploration of Digital Humanities in Education Research," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3s), pages 290-302, January.
    12. Ioana Bianca (Câmpean) Pătrînjan, 2022. "Global Evolution of Research on Sustainable Development and Carbon Dioxide Emissions: a Bibliometric Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 153-161, Decembrie.
    13. Gutiérrez-Nieto, Begoña & Serrano-Cinca, Carlos, 2019. "20 years of research in microfinance: An information management approach," International Journal of Information Management, Elsevier, vol. 47(C), pages 183-197.
    14. P. K. Priyan & Wakara Ibrahimu Nyabakora & Geofrey Rwezimula, 2023. "A bibliometric review of the knowledge base on financial inclusion," SN Business & Economics, Springer, vol. 3(2), pages 1-21, February.
    15. Gloria Alexandra Ortiz Rocha & Maria Angelica Pichimata & Edwin Villagran, 2021. "Research on the Microclimate of Protected Agriculture Structures Using Numerical Simulation Tools: A Technical and Bibliometric Analysis as a Contribution to the Sustainability of Under-Cover Cropping," Sustainability, MDPI, vol. 13(18), pages 1-40, September.
    16. Nash Jett D. G. Reyes & Franz Kevin F. Geronimo & Heidi B. Guerra & Lee-Hyung Kim, 2023. "Bibliometric Analysis and Comprehensive Review of Stormwater Treatment Wetlands: Global Research Trends and Existing Knowledge Gaps," Sustainability, MDPI, vol. 15(3), pages 1-23, January.
    17. Wakara Ibrahimu Nyabakora, 2023. "Earnings management in public companies: a bibliometric review," SN Business & Economics, Springer, vol. 3(9), pages 1-23, September.
    18. Mohammad Alqudah & Luis Ferruz & Emilio Martín & Hanan Qudah & Firas Hamdan, 2023. "The Sustainability of Investing in Cryptocurrencies: A Bibliometric Analysis of Research Trends," IJFS, MDPI, vol. 11(3), pages 1-25, July.
    19. Małgorzata Krzywonos & Zdzisława Romanowska-Duda & Przemysław Seruga & Beata Messyasz & Stanisław Mec, 2023. "The Use of Plants from the Lemnaceae Family for Biofuel Production—A Bibliometric and In-Depth Content Analysis," Energies, MDPI, vol. 16(4), pages 1-24, February.
    20. Sabrina L. Woltmann & Lars Alkærsig, 2018. "Tracing university–industry knowledge transfer through a text mining approach," Scientometrics, Springer;Akadémiai Kiadó, vol. 117(1), pages 449-472, October.

    More about this item

    Keywords

    book influencer; bookstagrammer; bookstagram; social media influencer; influencer marketing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxiv:y:2024:i:1:p:476-482. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.