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Analysis Of The Marketing Environment In A Medical Center

Author

Listed:
  • Daniel Boldureanu

    (“Gr. T. Popa” University of Medicine and Pharmacy Iasi)

  • Gabriela Boldureanu

    (Alexandru Ioan Cuza” University of Iasi)

  • Mihaela Mihai

    (“Gr. T. Popa” University of Medicine and Pharmacy Iasi)

Abstract

The current world crisis is an incentive for the intensification of marketing activities for many companies. The analysis of the marketing environment represents the study of factors and forces, the relationships between them and their potential effect on the company. The article presents the particularities of the marketing environment within a medical center that provides medical recovery services. The elements of the marketing microenvironment analyzed are: the company, the suppliers, the clients, the intermediaries, the competition and stakeholders but also those of the marketing macroenvironment: the demographic environment, the economic environment, the political-legislative environment, the natural environment, the technological environment and the socio-cultural environment.

Suggested Citation

  • Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023. "Analysis Of The Marketing Environment In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, vol. 60(2), pages 168-172.
    • Handle: RePEc:brc:journl:v:60:y:2023:i:2:p:168-172
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    More about this item

    Keywords

    marketing; marketing microenvironment; marketing macroenvironment; medical recovery;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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