The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation
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Abstract
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DOI: 10.9770/jesi.2019.7.2(44)
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References listed on IDEAS
- McCormick, Karla, 2016. "Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 39-45.
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Cited by:
- Leonidas G. Anthopoulos & Dimitrios N. Tzimos, 2021. "Carpooling Platforms as Smart City Projects: A Bibliometric Analysis and Systematic Literature Review," Sustainability, MDPI, vol. 13(19), pages 1-29, September.
- Marcel Lincényi & Jaroslav Čársky, 2021. "Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 3(1), pages 29-40, March.
- Jolanta Sabaitytė & Vida Davidavičienė & Gerard Frederick Van Kleef, 2020. "The Peculiarities of Low-Cost Carrier Development in Europe," Energies, MDPI, vol. 13(3), pages 1-19, February.
- Marcel Lincényi & Jaroslav Čársky, 2021. "Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic," Post-Print hal-03583744, HAL.
- Charles David A. Icasiano & Araz Taeihagh, 2021. "Governance of the Risks of Ridesharing in Southeast Asia: An In-Depth Analysis," Sustainability, MDPI, vol. 13(11), pages 1-32, June.
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More about this item
Keywords
grab; Instagram; marketing; transportation; Indonesia; Singapore;All these keywords.
JEL classification:
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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