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Time Spent Shopping And Consumer Clothing Purchasing Behaviour

Author

Listed:
  • Mirela Mihić

    (University of Split, Faculty of Economics)

  • Ivan-Damir Anić

    (The Institute of Economics, Zagreb)

  • Ivana Kursan Milaković

    (University of Split, Faculty of Economics)

Abstract

The purpose of this study is to explore the impact of various antecedents and behavioural consequences of consumers’ perceptions of time spent on shopping for clothing products. Examined antecedent variables are gender, age, income, fashion consciousness and visual merchandising, while outcomes include the number of clothing items purchased. The data, collected by consumer survey in Croatia, was analysed using exploratory and confirmatory factor analyses, and structural equation modelling (SEM). The major findings indicate that visual merchandising has the greatest and positive effect on time spent shopping. As expected, women and younger consumers spend more time shopping than men and older consumers. As for the outcomes, shopping time is positively related to consumer purchases. The study was conducted at a single point in time and was carried out while there was still crisis in Croatia, in a situation where consumers spend less on fashion products. The present study provides the insights into the determinants and consequences of time expenditure and might help fashion retailers design more successfully retailing strategies to encourage consumers to spend more time on shopping in fashion stores, which in turn leads to higher sales.

Suggested Citation

  • Mirela Mihić & Ivan-Damir Anić & Ivana Kursan Milaković, 2018. "Time Spent Shopping And Consumer Clothing Purchasing Behaviour," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 69(2), pages 89-105.
    • Handle: RePEc:hde:epregl:v:69:y:2018:i:2:p:89-105
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    References listed on IDEAS

    as
    1. Stoel, Leslie & Wickliffe, Vanessa & Lee, Kyu Hye, 2004. "Attribute beliefs and spending as antecedents to shopping value," Journal of Business Research, Elsevier, vol. 57(10), pages 1067-1073, October.
    2. Feldman, Laurence P & Hornik, Jacob, 1981. "The Use of Time: An Integrated Conceptual Model," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(4), pages 407-419, March.
    3. Jacoby, Jacob & Szybillo, George J & Berning, Carol Kohn, 1976. "Time and Consumer Behavior: An Interdisciplinary Overview," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(4), pages 320-339, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    fashion retailing; time spent shopping; visual merchandising; demographics; unplanned purchases;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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