Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price
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DOI: https://doi.org/10.35609/jmmr.2022.7.3(6)
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- Ghazali, Ezlika & Soon, Pat Chen & Mutum, Dilip S. & Nguyen, Bang, 2017. "Health and cosmetics: Investigating consumers’ values for buying organic personal care products," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 154-163.
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- Yifeng Lin & Shaohua Yang & Haniruzila Hanifah & Qaisar Iqbal, 2018. "An Exploratory Study of Consumer Attitudes toward Green Cosmetics in the UK Market," Administrative Sciences, MDPI, vol. 8(4), pages 1-14, November.
- Li, Guoxin & Li, Guofeng & Kambele, Zephaniah, 2012. "Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay," Journal of Business Research, Elsevier, vol. 65(10), pages 1516-1522.
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More about this item
Keywords
Brand Perception; Halal Label; Product Composition; Price; Habitual Buying Behaviour;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
NEP fields
This paper has been announced in the following NEP Reports:- NEP-SEA-2022-10-17 (South East Asia)
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