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The Politics of Ethical Consumption

Author

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  • Manea Ioana Livia

    („Alexandru Ioan Cuza” University of Iaºi)

Abstract

Ethical consumption as a political project is often rejected because it is considered too individualized to achieve a collective consciousness; companies simply take avoiding action; it is immoral for corporations to respond -unless it is clearly profitable for them to do so or that ownership of all resources would be a preferable way to ensure environmental stewardship. The idea of deploying consumption preferences in the market fits the neo-liberal concept of ‘consumer sovereignty’, that theory presupposed only individualized self-interest being expressed by consumers. This uncertainty leaves some debate about the nature and efficacy of ethical consumption.

Suggested Citation

  • Manea Ioana Livia, 2011. "The Politics of Ethical Consumption," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1181-1186, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1181-1186
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    More about this item

    Keywords

    ethical consumption; consumption choice; market politics; consumer behavior; Corporate Social Responsability;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • I19 - Health, Education, and Welfare - - Health - - - Other
    • Q59 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Other

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