IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiy2021i2p688-698.html
   My bibliography  Save this article

Methods, Instruments and Scales Used for Country Image Measurement: A Literature Review

Author

Listed:
  • Denisa Adriana Dragoi

Abstract

The current paper addresses country image from the evaluation and/or assessment perspective. The literature offers a plethora of definitions and conceptualizations of country image - thus the lack of consensus regarding the best way in approaching the most relevant tools and scales in measuring it. This subject was chosen due to the importance and increased impact that a county’s image has on all its functional sectors (tourism, immigration, foreign investment etc.), thus influencing people’s quality of life. The aim of the paper is to offer an overwiev of the methods, tools and scales used in measuring country image as a basis for a further, newer and improved scale and research model to be built - encompassing wider dimensions of the country image itlself.

Suggested Citation

  • Denisa Adriana Dragoi, 2021. "Methods, Instruments and Scales Used for Country Image Measurement: A Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 688-698, December.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:688-698
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2021-2/Section%204/18.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ravi Parameswaran & Attila Yaprak, 1987. "A Cross-National Comparison of Consumer Research Measures," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 18(1), pages 35-49, March.
    2. Pappu, Ravi & Quester, Pascale, 2010. "Country equity: Conceptualization and empirical evidence," International Business Review, Elsevier, vol. 19(3), pages 276-291, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Linlan Xu & Chunying Wen, 2024. "Bringing multidisciplinary perspectives of country image: factors influencing the perceptions of Chinese youth toward the images of Russia and Ukraine," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 306-321, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Carneiro, Jorge & Faria, Flávio, 2016. "Quest for purposefully designed conceptualization of the country-of-origin image construct," Journal of Business Research, Elsevier, vol. 69(10), pages 4411-4420.
    2. Muhammad Rehan Masoom & Md Moniruzzaman Sarker, 2017. "Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1345049-134, January.
    3. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris, 2023. "Masstige marketing: An empirical study of consumer perception and product attributes with moderating role of status, emotion, and pride," Journal of Business Research, Elsevier, vol. 155(PA).
    4. Siwarit Pongsakornrungsilp & Pimlapas Pongsakornrungsilp & Thanapa Chouykaew & Hussen Niyomdecha & Suchart Chansamran & Yu He, 2024. "Integrating Sustainability and Cultural Sensitivity: Clustering Muslim Tourist Lifestyles in the Andaman Coastal Cluster, Thailand," Sustainability, MDPI, vol. 16(21), pages 1-15, November.
    5. van Herk, H. & Verhallen, T.M.M., 1996. "Response effects in rating scales in three countries," Other publications TiSEM 8760590e-6a44-4632-ba1d-8, Tilburg University, School of Economics and Management.
    6. Maria Palazzo & Agostino Vollero & Alfonso Siano, 2016. "Identifying new segments from a global branding perspective: a three-country study," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(4), pages 159-171, December.
    7. Suh-hee Choi & Liping A. Cai, 2016. "Dimensionality and associations of country and destination images and visitor intention," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 268-284, November.
    8. Jung, Hyo Sun & Seo, Kyung Hwa & Lee, Soo Bum & Yoon, Hye Hyun, 2018. "Corporate association as antecedents of consumer behaviors: The dynamics of trust within and between industries," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 30-38.
    9. Georgios Nalbantis & Tim Pawlowski, 2019. "U.S. Demand for European Soccer Telecasts: A Between-Country Test of the Uncertainty of Outcome Hypothesis," Journal of Sports Economics, , vol. 20(6), pages 797-818, August.
    10. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
    11. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
    12. Botschen, Gunther & Hemetsberger, Andrea, 1998. "Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization," Journal of Business Research, Elsevier, vol. 42(2), pages 151-159, June.
    13. Arup Barua & Alexandra Ioanid, 2020. "Country Brand Equity: The Decision Making of Corporate Brand Architecture in Cross-Border Mergers and Acquisitions," Sustainability, MDPI, vol. 12(18), pages 1-24, September.
    14. Jorge A Wise, 2017. "Perceived Vulnerability in Consumer Ethnocentrism," International Journal of Business and Social Research, LAR Center Press, vol. 7(11), pages 21-30, November.
    15. Stamule Stere, 2018. "Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace," Management & Marketing, Sciendo, vol. 13(2), pages 996-1013, June.
    16. Sojin Jung & Stacy H. Lee, 2022. "The buffering effect of continuous corporate social responsibilities engagement on negative consumer responses toward brand crises," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1636-1646, September.
    17. Sihem Dekhili & Mohamed Achabou, 2015. "The Influence of the Country-of-Origin Ecological Image on Ecolabelled Product Evaluation: An Experimental Approach to the Case of the European Ecolabel," Journal of Business Ethics, Springer, vol. 131(1), pages 89-106, September.
    18. Balabanis, George & Lopez, Carmen, 2022. "Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image," International Business Review, Elsevier, vol. 31(5).
    19. Knight, Gary A. & Spreng, Richard A. & Yaprak, Attila, 2003. "Cross-national development and validation of an international business measurement scale: the COISCALE," International Business Review, Elsevier, vol. 12(5), pages 581-599, October.
    20. Li, Tiger & Cavusgil, S. Tamer, 1995. "A classification and assessment of research streams in International Marketing," International Business Review, Elsevier, vol. 4(3), pages 251-277, September.

    More about this item

    Keywords

    country image; scale; measurement; country image evaluation; country image assessment;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:688-698. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.