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Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones

Author

Listed:
  • Alexandra Giuliana ANDRONIC

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

In this 21st century, mobile phone manufacturers have experienced a tremendous change in customer choice preferences and purchasing behavior, which has led scholars to explore a new horizon of research. This paper tries to discover the choice standards of customer in the mobile phone market. The purpose of this study is to discover the underlying factors that affect the customers’ buying decision.

Suggested Citation

  • Alexandra Giuliana ANDRONIC, 2020. "Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 279-286, December.
    • Handle: RePEc:cmj:seapas:y:2020:i:24:p:279-286
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    More about this item

    Keywords

    Marketing; Consumer; Mobile phones; Brands; Purchase decision;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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