The impact of brand and category characteristics on consumer stock-out reactions
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References listed on IDEAS
- Campo, Katia & Gijsbrechts, Els & Nisol, Patricia, 2004.
"Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?,"
Journal of Business Research, Elsevier, vol. 57(8), pages 834-843, August.
- CAMPO, Katia & GIJSBRECHTS, Els & NISOL, Patricia, 2000. "Dynamics in consumer response to product unavailability: Do stock-out reactions signal response to permanent assortment reductions?," Working Papers 2000024, University of Antwerp, Faculty of Business and Economics.
- Fitzsimons, Gavan J, 2000. "Consumer Response to Stockouts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 249-266, September.
- LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian, 2000. "A benefit congruency framework of sales promotion effectiveness," HEC Research Papers Series 698, HEC Paris.
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"Quantitative Models in Marketing Research,"
Cambridge Books,
Cambridge University Press, number 9780521143653, October.
- Franses,Philip Hans & Paap,Richard, 2001. "Quantitative Models in Marketing Research," Cambridge Books, Cambridge University Press, number 9780521801669, September.
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Cited by:
- Lee, Richard & Murphy, Jamie, 2008. "The Moderating Influence of Enjoyment on Customer Loyalty," Australasian marketing journal, Elsevier, vol. 16(2), pages 11-21.
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More about this item
Keywords
brand management; consumers; fast moving consumer goods; marketing-models; retailing;All these keywords.
JEL classification:
- C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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