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Profiling Companies according to the Adopted Pricing Strategy

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  • Tatyana Netseva-Porcheva
  • Vasil Bozev

Abstract

The study presents the results from empirical research on the profiling of the companies operating in Bulgaria in terms of the pricing strategy adopted by them: cost-based pricing, competition-based pricing and value-based pricing. It includes a literature review of the theoretical and empirical research on pricing strategies, studies the most common pricing strategies used by the companies operating in Bulgaria and suggests the main criteria used to profile companies in terms of the pricing strategy adopted by them.

Suggested Citation

  • Tatyana Netseva-Porcheva & Vasil Bozev, 2019. "Profiling Companies according to the Adopted Pricing Strategy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 144-164.
    • Handle: RePEc:bas:econst:y:2019:i:3:p:144-164
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    References listed on IDEAS

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    1. Paul Ingenbleek & Marion Debruyne & Ruud T. Frambach & Theo M. M. Verhallen, 2003. "Successful New Product Pricing Practices: A Contingency Approach," Marketing Letters, Springer, vol. 14(4), pages 289-305, December.
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    Cited by:

    1. Tatyana Netseva-Porcheva & Vasil Bozev, 2020. "Research on the Relation Between Company Pricing Objectives and Pricing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 99-123.

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    More about this item

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design

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