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Genesis and Evolution of Market Share Predictive Models

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  • Marusia Ivanova

Abstract

The time borders in market share predictive modeling evolution have been set as a result of a critical perusal of the leading scientific research papers, which cover the period from 1950 to our days. Five evolution stages have been identified: (1) Stage of origin of market share predictive models: 1951-1965; (2) Stage of realistic market share predictive models: 1966-1969; (3) Stage of logically consistent market share predictive models: 1970-1988; (4) Stage of maturity in market share predictive modeling: 1989-2004; (5) Stage of analytical reengineering of market share predictive modeling: after 2004. The types of models representative of every evolution stage, as well as some of their advantages and disadvantages, have been discussed.

Suggested Citation

  • Marusia Ivanova, 2007. "Genesis and Evolution of Market Share Predictive Models," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 117-148.
    • Handle: RePEc:bas:econst:y:2007:i:2:p:117-148
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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