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Theoretical Study on Advertising Deception and Its Impact on Consumers

Author

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  • Imene Nessah

    (UMBB - Université M'Hamed Bougara Boumerdes)

Abstract

Advertising is a pivotal element in the landscape of marketing, primarily focused on capturing consumer attention and enhancing sales volumes. It holds a critical position in fostering brand recognition and influencing purchasing decisions. Nevertheless, the realm of advertising has been subject to substantial scrutiny due to the prevalence of deceptive and misleading practices that furnish consumers with erroneous and incomplete information. This study aimed to highlight how advertising deception affects consumers' behavior and their trust in the brand. It concluded that advertising deception negatively affects both consumer psychology and the organization's reputation, in addition to a decline in customer support and loyalty to the brand.

Suggested Citation

  • Imene Nessah, 2024. "Theoretical Study on Advertising Deception and Its Impact on Consumers," Post-Print hal-04678792, HAL.
    • Handle: RePEc:hal:journl:hal-04678792
    Note: View the original document on HAL open archive server: https://hal.science/hal-04678792
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    File URL: https://hal.science/hal-04678792/document
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    More about this item

    Keywords

    Advertising Deception False Advertising Deceptive Practices Consumer Protection. JEL Classification Codes: D18 M37 M38 M39; Advertising Deception; False Advertising; Deceptive Practices; Consumer Protection. JEL Classification Codes: D18; M37; M38; M39;
    All these keywords.

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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