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The History of Marketing Science: Beginnings

In: THE HISTORY OF MARKETING SCIENCE

Author

Listed:
  • Scott A. Neslin
  • Russell S. Winer

Abstract

The following sections are included:IntroductionThe origins of marketing scienceThe Marketing Science InstituteThe TIMS Marketing CollegeThe INFORMS society for marketing scienceLooking aheadThis bookReferences

Suggested Citation

  • Scott A. Neslin & Russell S. Winer, 2014. "The History of Marketing Science: Beginnings," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 1, pages 1-15, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814596480_0001
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    Citations

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    Cited by:

    1. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health," ERIM Report Series Research in Management 116485, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Kalyan Singhal & Jaya Singhal, 2022. "Technology, knowledge, and manufacturing before the Industrial Revolution," Production and Operations Management, Production and Operations Management Society, vol. 31(12), pages 4262-4275, December.
    3. Pradeep Chintagunta & Dominique M. Hanssens & John R. Hauser, 2016. "Editorial—Marketing Science and Big Data," Marketing Science, INFORMS, vol. 35(3), pages 341-342, May.
    4. Chris D. Beaumont & Darrell Berry & John Ricketts, 2022. "Technology Has Empowered the Consumer, but Marketing Communications Need to Catch-Up: An Approach to Fast-Forward the Future," Businesses, MDPI, vol. 2(2), pages 1-27, June.
    5. Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities," ERIM Report Series Research in Management ERS-2019-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

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