The History of Marketing Science: Beginnings
In: THE HISTORY OF MARKETING SCIENCE
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- Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health," ERIM Report Series Research in Management 116485, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Stremersch, S. & Winer, R.S., 2018. "Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities," ERIM Report Series Research in Management ERS-2019-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Kalyan Singhal & Jaya Singhal, 2022. "Technology, knowledge, and manufacturing before the Industrial Revolution," Production and Operations Management, Production and Operations Management Society, vol. 31(12), pages 4262-4275, December.
- Pradeep Chintagunta & Dominique M. Hanssens & John R. Hauser, 2016. "Editorial—Marketing Science and Big Data," Marketing Science, INFORMS, vol. 35(3), pages 341-342, May.
- Chris D. Beaumont & Darrell Berry & John Ricketts, 2022. "Technology Has Empowered the Consumer, but Marketing Communications Need to Catch-Up: An Approach to Fast-Forward the Future," Businesses, MDPI, vol. 2(2), pages 1-27, June.
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Keywords
Marketing; Marketing Science; Marketing Models; Quantitative Analysis; History of Marketing;All these keywords.
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