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Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro

Author

Listed:
  • Bojana Femić-Radosavović

    (Faculty of Economics Podgorica, University of Montenegro)

  • Milorad Jovović

    (Faculty of Economics Podgorica, University of Montenegro)

Abstract

In this paper we perceived causal relationship between loyalty, satisfaction, quality of the alternatives, investment size, and new media through online word of mouth in banking services in Montenegro. Obtained empirical results substantiated validity of the set hypothetical frame, i.e. meaningfulness of the conceptual model that is set.

Suggested Citation

  • Bojana Femić-Radosavović & Milorad Jovović, 2017. "Loyalty, Investment Model and New Media - A Correlation Study in Banking Services in Montenegro," Journal of Central Banking Theory and Practice, Central bank of Montenegro, vol. 6(1), pages 15-28.
    • Handle: RePEc:cbk:journl:v:6:y:2017:i:1:p:15-28
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    File URL: http://www.cbcg.me/repec/cbk/journl/vol6no1-2.pdf
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    Cited by:

    1. Marcelo Álvez & Rodrigo Lluberas & Jorge Ponce, 2020. "The Cost of Using Cash and Checks in Uruguay," Journal of Central Banking Theory and Practice, Central bank of Montenegro, vol. 9(2), pages 109-129.

    More about this item

    Keywords

    Loyalty; services; banking; new media; investment model; online Word-of-Mouth (WOM).;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • G20 - Financial Economics - - Financial Institutions and Services - - - General

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