The Development of Innovative Product Concept: A Case of Organic Rice in Thailand
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More about this item
Keywords
Innovative Product; Product Development; Product Concept; Organic Rice; Thailand.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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