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Particularities Of Place Branding In The European Countries

Author

Listed:
  • Olga PERCINSCHI

    (Academy of Economic Studies of Moldova)

  • Igor YEGOROV

    (National Academy of Sciences of Ukraine (NANU))

  • Olga DIACOV

    (MBA Newport University, Master of Communication Management, Moldova)

Abstract

This article examines the role of place branding in the image forming of certain European countries. The relevance of the article is confirmed by an acute need to identify the factors and branding tools that should be taken into account while a country develops a brand and influences the process of image forming. The purpose of the article is to examine successful examples and failures of the branding strategies of some European countries and cities. The results have to identify similarities and differences in the approach of European countries to promote a certain area as a part of country branding; to determine the key success factors that lead a country to the recognition by the international community.

Suggested Citation

  • Olga PERCINSCHI & Igor YEGOROV & Olga DIACOV, 2016. "Particularities Of Place Branding In The European Countries," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 57-62.
    • Handle: RePEc:nos:ycriat:257
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    More about this item

    Keywords

    place branding; European countries; Moldova; image promotion; world space; Public Relations (PR).;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • P25 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - Urban, Rural, and Regional Economics

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