The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia
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- Noel Albert & Dwight Merunka, 2013. "The role of brand love in consumer‐brand relationships," Post-Print hal-01822309, HAL.
- Barbara Carroll & Aaron Ahuvia, 2006. "Some antecedents and outcomes of brand love," Marketing Letters, Springer, vol. 17(2), pages 79-89, April.
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More about this item
Keywords
Brand Love; Brand Loyalty; Brand Trust; Word-of-mouth.;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
NEP fields
This paper has been announced in the following NEP Reports:- NEP-IPR-2019-01-14 (Intellectual Property Rights)
- NEP-SEA-2019-01-14 (South East Asia)
- NEP-TRE-2019-01-14 (Transport Economics)
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