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Developing A Seven Metaphors Model Of Marketing For Universities

Author

Listed:
  • COITA Dorin-Cristian

    (Universitatea din Oradea, Facultatea de Stiinte Economice)

Abstract

The concept of marketing applied in education offers a lot of possibilities of social innovation. It is a tool helping educational organization to acquire resources and to provide value. In this article presented a model of seven metaphors to be used by a universities in order to acquire resources and to provide value to its stakeholders and applied it in the case of a Romanian university called The University. The aim of the paper is to identify sources of social innovations by using this model in the field of educational marketing.

Suggested Citation

  • COITA Dorin-Cristian, 2014. "Developing A Seven Metaphors Model Of Marketing For Universities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 289-295, December.
    • Handle: RePEc:ora:journl:v:2:y:2014:i:2:p:289-295
    as

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    File URL: http://anale.steconomiceuoradea.ro/volume/2014/n2/033.pdf
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    References listed on IDEAS

    as
    1. Mihaela DIACONU & Amalia PANDELICÃ, 2011. "Marketing Approach in the Management of Higher Education Institutions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 98-107.
    2. Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.
    3. Luminiţa NICOLESCU, 2009. "Applying Marketing To Higher Education: Scope And Limits," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.
    4. Munteanu, Corneliu, 2010. "Positioning Educational Programs with Nonmetric Data; Perceptual versus Preference Maps," Apas Papers 101, Academic Public Administration Studies Archive - APAS.
    5. POPESCU Alina Irina, 2012. "Essentials of University Strategy Development in the Field of Lifelong Learning," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    educational marketing; Romanian higher education; marketing metaphors; seven metaphors model; social innovation;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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