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Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico

Author

Listed:
  • Lucila Zárraga Cano
  • Gabriela Aracelly Solís González
  • Joe Holland

Abstract

This research focuses on tourist parks, which have attracted enormous attention for their business potential, as well as their attractiveness to tourists who visit the state of Quintana Roo, offering as they do a variety of products and services that meet the needs of all market segments. The present research aims to understand and assess the perceptions of tourists visiting Quintana Roo in light of the model of the flower of service, and its applicability to recreational parks like Xcaret, Xel–há and Xplor. The study is a descriptive cross, using factor analysis with which to detect complementary, value added services, as well as factors which significantly impact the perception of visitors, so as to advance development of new marketing strategies.

Suggested Citation

  • Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013. "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(2), pages 53-66.
    • Handle: RePEc:ibf:ijmmre:v:6:y:2013:i:2:p:53-66
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    More about this item

    Keywords

    Marketing Services; Flower of Service; Perception; Recreational Park;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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