Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model
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DOI: https://doi.org/10.35609/jmmr.2023.8.4(1)
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More about this item
Keywords
Political branding; Marketing; Politics; Qualitative; Hypothesised model;All these keywords.
JEL classification:
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
- P16 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Capitalist Institutions; Welfare State
NEP fields
This paper has been announced in the following NEP Reports:- NEP-POL-2024-02-05 (Positive Political Economics)
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