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International market selection models: a literature review

Author

Listed:
  • Deaza, José Armando

    (Universidad de La Salle)

  • Díaz, Néstor Fabián

    (Universidad de La Salle)

  • Castiblanco, Suelen Emilia

    (Universidad de La Salle)

  • María Inés Barbosa, Universidad de La Salle

    (Universidad de La Salle)

Abstract

Objective: This research aims to characterize the current scientific literature on the different models of International Market Selection (IMS) used by Microenterprises, Small and Medium Enterprises (MSME) within their internationalization processes. Design: This characterization was made from a bibliometric and content analysis of academic publications on the two categories. Besides, based on these findings, it was conducted another search considering the papers cited in these publications (backward), and the documents which are cited by them (forward). Findings: Smaller companies mostly use cognition and qualitative models to select the target market abroad. For their part, medium-sized companies have a greater tendency to apply quantitative models to more efficiently carry out the IMS process, mainly using macroeconomic factors, and, to a lesser extent, microeconomic ones. The use of qualitative and quantitative techniques for the selection of international markets is highly limited in small and medium enterprises. Originality and value: The findings described characterize the state of the art of research on SME and selection of international markets, with an emphasis on the last ten years. This allows to identify empty in the literature and possible fields of action for the further development of this area of ​​knowledge.

Suggested Citation

  • Deaza, José Armando & Díaz, Néstor Fabián & Castiblanco, Suelen Emilia & María Inés Barbosa, Universidad de La Salle, 2020. "International market selection models: a literature review," Revista Tendencias, Universidad de Narino, vol. 21(2), pages 191-217, July.
    • Handle: RePEc:col:000520:018573
    DOI: 10.22267/rtend.202102.147
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    References listed on IDEAS

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    Cited by:

    1. Rául Serrano & Juan R. Ferrer & Silvia Abella & Vicente Pinilla, 2023. "International Marketing Strategy And Export Performance In Spanish Wine Firms," Documentos de Trabajo dt2023-03, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    2. Wang Zhou & Shuyue Xia & Jinglei Ye & Na Zhang, 2024. "How Do International Contractors Choose Target Market Based on Environmental, Social and Governance Principles? A Fuzzy Ordinal Priority Approach Model," Sustainability, MDPI, vol. 16(3), pages 1-18, January.
    3. Raul Serrano & Juan Ramón Ferrer & Silvia Abella & Vicente Pinilla, 2024. "Market entry strategy and export destination in the Spanish wine industry," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 70(12), pages 621-632.

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    More about this item

    Keywords

    selection of international markets; internationalization; SME; international marketing; enterprise strategy;
    All these keywords.

    JEL classification:

    • F10 - International Economics - - Trade - - - General
    • F20 - International Economics - - International Factor Movements and International Business - - - General
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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