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Content
2023, Volume 1, Issue 16
- 1-21 Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective
by Elizabeth Kempen & Rejoice Tobias-Mamina & Mariette Strydom & Lorna Christie & Lorna Christie - 22-38 .#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine
by Katarzyna Sanak-Kosmowska - 39-50 Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach
by Daniel Dan - 51-78 Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach
by Dawid Gajda
2022, Volume 2, Issue 15
- 4-23 The Attitude of Children and Parents Towards Children Influencers
by Izabela Kolaszewska & Agnieszka Kacprzak - 24-36 Consumer Behavior on the Organic Fruit and Vegetable Market: The Evidence from Poland
by Joanna Pawlak & Wioletta Wroblewska - 37-52 Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty
by Lovemore Chikazhe & cmakanyeza@unam.na - 53-68 Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa
by Miriam-Miri Retief & Bertha Jacobs & Ann-Marie Fiore
2022, Volume 1, Issue 14
- 4-21 Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension
by Elizabeth Kempen & Lorna Christie - 22-39 Brand Love and Brand Forgiveness: An Empirical Study in Turkey
by Merve Yanar Gürce & Petek Tosun & Güzide Öncü Eroglu Pektaº - 40-51 Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer
by Beata Piatkowska - 52-61 SucTheoretical and empirical research reveals that despite implementing new product development and management best practices, many projects fail with new product strategies. But what if failure rates as high as 90% are true? This would mean that high costs of product innovation are incurred by many stakeholders who create a specifi c network of relationships, not just enterprises. The widespread belief that the new product failure rate is 90% is not supported by empirical evidence. The aim of the paper is to present the real market eff ects of new products, success and failure rates, from the point of view of food and non-food companies representing various industries. The research measures in the fi eld of marketing and sales eff ects of new products are also proposed. The method used in this paper is a literature review in the area of new product development and management. The author assumes that the review and conceptual nature of this research is dominant. Practical and social implications of the study, its originality concerns the results that provide the basis for the improvement of enterprises’ eff orts in the fi eld of a new product strategy. The limitations of the study include a complex character of considered theoretical constructs and they also concern the used secondary data sources on which the considerations in the article are based. The values of the paper refl ect the directions of enterprises’ conduct in the new food and nonfood product development process. Failure and success rates are in fact diffi cult to quantify. The research contribution to marketing sciences primarily includes the formulation of a set of real success and failure rates in food and non-food industries
by Ireneusz P. Rutkowski
2021, Volume 2, Issue 13
- 4-21 Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective
by Charlene Eksteen & Michael Humbani - 22-36 The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe
by Kudzaishe Charlotte Gaura & Wilbert Manyanga & Lovemore Chikazhe - 37-56 Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya
by Anne Njonjo & Winnie Njeru & Francis Kibera & Joseph Owino - 57-65 The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research
by Michal Scibor-Rylski
2021, Volume 1, Issue 12
- 4-18 Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective
by Afsarul Islam & Nishath Anjum & Imran Ahmed - 19-36 The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia
by Nur Farihah Bt. Isamudin & Muhammad Tahir Jan - 37-54 The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature
by Bilge Nur Öztürk - 55-69 Femvertising and Its Perception by Polish Female Consumers
by Klaudia Macias
2020, Volume 2, Issue 11
- 4-15 Polish Young Consumers’ AttitudesTowards Mobile Phone Brands
by Dawid Gajda - 16-32 Is Your Purchase Intention Influenced by Irrational Factors?An Investigation of Fashion Industry
by Muhammad Tahir Jan & Ahmed Mohamed Hamed Aly Abouzaid & Nadeem & Tashpia Hossain - 33-54 Perception, acceptability and decision-makingdeterminants of Soft Seltzer, a novel winegrapenon-alcoholic carbonated beverage categoryto health-conscious College students in California
by Angelos K. Sikalidis & Aleksandra S. Kristo & Anita H. Kelleher & Adeline Maykish - 55-67 Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review
by Elnur Nabivi
2020, Volume 1, Issue 10
- 4-23 Conversion Attribution: What Is Missed by the Advertising Industry? The OPEC Model and Its Consequencesfor Media Mix Modeling
by Arkadiusz Zaremba - 24-48 Procedure for Assessing the Investment Attractivenessof Foreign Markets.Comparative Analysis of Former USSR Countries
by MM. Andranik Muradyan - 49-59 Social Media Content Headlinesand Their Impact on Attracting Attention
by Kishokanth Jeganathan & Andrzej Szymkowiak - 60-67 Gamifying Questions by Adding Contextin the Creative Development Marketing Research
by Micha³ Œcibor-Rylski
2019, Volume 1, Issue 9
- 4-13 Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour
by Bianka M³odkowska - 14-29 Symbolic and Affective Motives, Constraints and Self-Effi cacy among Romanian Car Buyers
by Madalina Balau - 30-41 Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations
by Lorenza Kirana & Nila A. Windasari - 42-57 The growth of e-commerce has highlighted the importance of express courier service (ECS). We empirically study consumer’s choice of ECS in purchasing goods online. This research aims to examine the effect of service quality (SQ), shipping cost, brand, and attitude towards customers’ intention to choose ECS on e-commerce. This research was conducted using a quantitative approach among customers who intended their goods to be shipped using ECS. Data of 100 respondents were collected and then analyzed using the structural equation model technique. We fi nd that there is no correlation between SQ and shipping cost and the attitude towards choosing a courier service. However, the analysis indicates that brand has an infl uence on the customer’s attitude towards choosing a courier service. Furthermore, the analysis suggests that the consumer’s attitude towards choosing a courier service acts as a mediator between SQ, shipping cost, and brand as regards the consumer’s intention to choose an ECS. It is worth noting that brand has a stronger infl uence on the consumer’s attitude compared to the former factors
by Wiryanta Muljono & Sri Setiyawati
2018, Volume 2, Issue 8
- 4-20 Assessment of the Attractiveness of Foreign Markets– A Case Study. Comparison of Armenia and Poland
by Andranik Muradyan - 21-32 Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective
by Versavel Tecleab Haile - 33-45 Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook
by Bogdan Anastasiei & Ana Raluca Chiosa - 46-65 A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to explore in what ways product development professionals talk about product value in general and how this relates to authenticity. The analysis of the interviews reveals that product developers must embrace authenticity as a holistic framework if the phenomenon is to be constructive for companies within the product development industry. In line with the concept of authenticity as a multi-dimensional framework, this paper suggests that authenticity does not solely result from certain intrinsic tangible or intangible product characteristics, and that commercially strong products and brands do not automatically become “authentic”. The contribution of this paper to the product development fi eld is a framework for a multidimensional construct of authenticity, and an account of what representatives within selected companies talk about when asked about how they create consumer value, and how they contribute to valuable consumer experiences. The fi ndings are analysed and discussed in the context of literature on product development, brand management and marketing management
by Per Kristav & Izabelle Bäckström & Axel Nordin & Anders Warell & Olaf Diegel
2018, Volume 1, Issue 7
- 4-27 Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services
by Peter Misiani Mwencha & Stephen Makau Muathe - 28-47 Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia
by Borsali Awicha Amina & Benhabib Abderrezak - 48-65 The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia
by Grace Shalini A/P Radhakrishnan & Abdul Basit & Zubair Hassan - 66-83 An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students
by Nora Milanova & Vaggelis Saprikis
2017, Volume 2, Issue 6
- 4-24 Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison
by Oznur Ozkan Tektas & Canan Eryigit & Ozge Tayfur Ekmekci - 25-36 Sharing Economy: Why the Turkish consumers use Airbnb?
by Volkan Yakin & Ayºe Idil Kacar & Canan Ay - 37-53 Viral Marketing – the case of Turkey
by Hanna Lewicka - 54-76 Influence of personality on buying behaviour: a cross- cultural study comparing Poland and the UK
by Paulina Wojciechowska - 77-96 The Mobile Shopping Engagement: Surveys’ Review and Empirical Study
by Eftychia Gkiolnta & Vaggelis Saprikis & Maro Vlachopoulou
2017, Volume 1, Issue 5
- 4-14 The Use of Artificial Neural Networks (ANN) in Forecasting Housing Prices in Ankara, Turkey
by Olgun Kitapci & Ömür Tosun & Murat Fatih Tuna & Tarik Turk - 15-28 Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers
by Norlia Ahmad - 29-44 Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling
by Zubair Hassan - 45-62 Influence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment
by Kizito Ogedi Alakwe & Ngozi Okpara - 63-71 The Influence of Adult Children from “Generation Y” on the Shopping Decisions of their Parents
by Anita Matuszewska
2016, Volume 2, Issue 4
- 4-27 Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention
by Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane - 28-39 Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey
by Ozlem GUZEL & Taylan DORTYOL - 40-57 This paper examines the effect of message characteristics on donation behavior using an economic
by Moon Young Kang & Byungho Park & Sanghak Lee & Jaehwan Kim & Greg Allenby - 58-74 Effects of Motivating to Sustain Commitment of the Sales Professionals
by Sayanjit Guha - 75-81 Media Credibility Perception Among Millennials in Slovakia
by Lucia Vilèeková
2016, Volume 1, Issue 3
- 4-19 SME Internationalization in Emerging Markets: Symbiotic vs. Commensal Pathways
by Andrey Mikhailitchenko & Sanjay Varshney - 20-33 Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers
by Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI - 34-41 Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers
by Amirreza Mehraramolan - 45-50 Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context
by Khandoker Mahmudur Rahman & Nor Azila Mohd Noor
2015, Volume 2, Issue 2
- 4-14 Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?
by Olgun Kitapci & Ibrahim Taylan Dortyol - 15-32 Authenticity in marketing: a response to consumer resistance?
by Christine Marks & Melani Prinsloo - 33-48 Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour
by Aleksandra Korzeniowska - 49-59 A conceptual model for driving green purchase among indian consumers
by Prashant Trivedi - 60-63 The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn
by Anna Jedrzejczyk
2015, Volume 1, Issue 1
- 4-14 The Effects of Korean Country-of-Origin on Mongolian Consumer Product Evaluation and Purchase Intention
by Sharmuud Haliun & Seong-Do Cho - 15-35 The determinants of Polish movies’ box office performance in Poland
by Natalia Gmerek - 36-46 Gender differences in mall shopping:a study of shopping behaviour of an emerging nation
by M. Sadiq Sohail - 47-61 Does a global young consumer exist? A comparative study of South Korea and Poland
by Agnieszka Kacprzak & Katarzyna Dziewanowska - 62-74 Using the SERVQUAL model to evaluate the quality of services for a farm school store
by Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios