IDEAS home Printed from https://ideas.repec.org/p/gtr/gatrjs/jmmr243.html
   My bibliography  Save this paper

The Role of Satisfaction in Mediating the Effect of e-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case study: Shopee Marketplace

Author

Listed:
  • Juniwati

    (Faculty Economic and Business. Universitas Tanjungpura, Pontianak, Indonesia Author-2-Name: Sumiyati Author-2-Workplace-Name: Universitas Muhammadiah Pontianak, Indonesia Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

Objective - The development of information technology that encourages the rise of online buying and selling has opened opportunities for market participants. This requires satisfying services for customers by every market participant. Shopee is one of the biggest marketplace actors in Indonesia. The purpose of the study is to estimate the factors that influence consumers' intention to buy back at Shopee's marketplace. Methodology/Technique - The mediation variable used is satisfaction. The research sample consists of 200 respondents, who are Shopee consumers in Pontianak, Indonesia. Findings - The findings of this study are there is a positive and significant effect between E-Service convenience and Satisfaction variables (� = 0.390) and Repurchase Interest (� = 0.355), E-Trust variables also have a positive and significant effect on Satisfaction (� = 0.437) and Interest Repurchase (� = 0.386). Satisfaction has a positive and significant effect on Repurchase Intention with (� = 0.483). Type of Paper - Empirical

Suggested Citation

  • Juniwati, 2020. "The Role of Satisfaction in Mediating the Effect of e-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case study: Shopee Marketplace," GATR Journals jmmr243, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jmmr243
    as

    Download full text from publisher

    File URL: http://gatrenterprise.com/GATRJournals/JMMR/pdf_files/JMMRVol5(2)2020/1.Juniwati.pdf
    Download Restriction: http://gatrenterprise.com/GATRJournals/online_submission.html
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chung-Hoon Park & Young-Gul Kim, 2006. "The Effect of Information Satisfaction and Relational Benefit on Consumers' Online Shopping Site Commitments," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 4(1), pages 70-90, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. McClure, Clair & Seock, Yoo-Kyoung, 2020. "The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Caner Dincer & Banu Dincer, 2015. "Key Factors of Online Customer Satisfaction," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(7), pages 97-111, July.
    3. Chen, Hsiu-Li & Mathews, Shane, 2013. "The effects of portal website attitude and e-services on branding of e-stores," Australasian marketing journal, Elsevier, vol. 21(3), pages 155-160.
    4. Marya Wani & Vishnupriya Raghavan & Dolphy Abraham & Virginia Kleist, 0. "Beyond utilitarian factors: User experience and travel company website successes," Information Systems Frontiers, Springer, vol. 0, pages 1-17.
    5. Mogot Hermantoro & Albari, 2022. "E-Servicescape analysis and its effect on perceived value and loyalty on e-commerce online shopping sites in Yogyakarta," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 4(4), pages 39-49, October.
    6. Marya Wani & Vishnupriya Raghavan & Dolphy Abraham & Virginia Kleist, 2017. "Beyond utilitarian factors: User experience and travel company website successes," Information Systems Frontiers, Springer, vol. 19(4), pages 769-785, August.
    7. Abiamuwe, Ngozi O. & David, Olayinka R. & Seriki-Mosadolorun, Jummai S. & Olusegun, Rotimi A. & Nwahunanya, Innocent, 2022. "E-Marketing of Clothing Products and Consumers’ Satisfaction of Delivery Methods in Lagos State, Nigeria," International Journal of Home Economics, Hospitality and Allied Research, Department of Home Economics & Hospitality Management Education, University of Nigeria, Nsukka, vol. 1(1), pages 60-68, July.

    More about this item

    Keywords

    Satisfaction; e-Service Convenience; Security; Trust; Repurchase Intention.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gtr:gatrjs:jmmr243. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Abd Rahim Mohamad (email available below). General contact details of provider: http://gatrenterprise.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.