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Regional Marketing Potential, the Key Factor of Investment Development of the Region

Author

Listed:
  • nanuli Okruashvili

    (Ivane Javakhishvili Tbilisi State University)

  • Lia Metonidze

    (St. Andrew the first-called Georgian University of the patriarchate of Georgia,)

Abstract

The aim of the presented paper is to analyze the current level of development of the marketing potential of the region and the development of regional marketing in general in Georgia. The given work examines the contemporary methodology of the region?s socio-economic development policy. Specifically, regional marketing, the positive experience of which has been acquired in the west?s highly developed economies. It is reasonable to believe that the use of regional marketing and widely distributed promotion of marketing and investment in the area of the region and the attractiveness of the region's marketing and investment attractiveness.. The authors of the research have identified the problems in the field of the process of creation of marketing potential of the country?s regions. The conclusion is that the Effective Regional Marketing Strategy ensures the creation of a recognizable system of unique peculiarities of the region, which is the key factor in attracting investments, including foreign direct investments, in the region. Such strategy will contribute to creation of the region?s recognizable system of unique marketing features. In addition, proper governance of the region, its effective positioning or re-positioning, creates new conditions for its investment attractiveness and long-term development.

Suggested Citation

  • nanuli Okruashvili & Lia Metonidze, 2017. "Regional Marketing Potential, the Key Factor of Investment Development of the Region," Proceedings of International Academic Conferences 5808262, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:5808262
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    File URL: https://iises.net/proceedings/33rd-international-academic-conference-vienna/table-of-content/detail?cid=58&iid=052&rid=8262
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    More about this item

    Keywords

    marketing; regional marketing; regional marketing potential; regional policy; investment attractiveness of the region;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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