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The Need Recognition in Marketing of the Tailor-Made Furniture and Personalization Process of the Product through Design Management

Author

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  • Jordan Berginc

Abstract

Small business furniture manufacturers in the age of digital media are changing the concepts of marketing and sales based on the strategy they recognize the user experiences.

Suggested Citation

  • Jordan Berginc, 2021. "The Need Recognition in Marketing of the Tailor-Made Furniture and Personalization Process of the Product through Design Management," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(1), pages 40-49.
    • Handle: RePEc:dob:journl:v:13:y:2021:i:1:a:5
    DOI: 10.32015/JIBM/2021.13.1.40-49
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    More about this item

    Keywords

    marketing need; tailor-made furniture; value proposition; personalization; user experiences; product design; design management;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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