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Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County

Author

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  • Cotîrlea Denisa Adriana

    (Babeº-Bolyai University of Cluj Napoca)

Abstract

The present article was written in order to provide a framework that can boost the sustainable development of rural tourism in mountain area. It is already known that –in terms of natural heritage- Romania has the necessary resources that can meet the demands of mountain tourism development, both for winter sports and for summer. Because of this, the present article addresses the issue of generating tourist flows in Arie?eni, taking into account issues related to destination branding process.

Suggested Citation

  • Cotîrlea Denisa Adriana, 2012. "Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 662-667, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:662-667
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    More about this item

    Keywords

    rural tourism; destination branding;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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