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Content
2020, Volume 8, Issue 1
- 1-8 Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island
by Nellyn LUTUR & Singgih SANTOSO
2019, Volume 7, Issue 2
- 93-99 Analysis of Behavioral Intention to Use a Community-based Information System in the City of Banda Aceh, Indonesia
by Aulia RACHMANA PUTRA & Said MUSNADI & Syafruddin CHAN - 100-111 Effectiveness of Mobile Marketing on the Customer’s Experience in Kingdom of Saudi Arabia: A Social Media Perspective
by Nasser KHALUFI & Khairul Anuar Mohammad SHAH & Qaisar IQBAL - 112-119 The Adoption of Residents of The City Brand: A Case Study of Casablanca City
by Ezzohra BELKADI - 120-136 Microgreens - An Alternative of Horticultural Production and Market
by Ana Paola YANES-MOLINA & Rosalina JAIME-MEULY & Gabriela ANDRADE-BUSTAMANTE & Tania Irasema LUCERO-FLORES & Francisco Eleazar MARTÃ NEZ-RUÃ Z - 137-143 Airlines Customer Segmentation in the Hyper-Competition Era
by Bogdan AVRAM - 144-152 Social Media Marketing Efforts of Luxury Brands on Instagram
by Simona VINEREAN & Alin OPREANA
2019, Volume 7, Issue 1
- 1-6 Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies
by Chouaib DAKOUAN & Redouane BENABDELOUAHED & Hajar ANABIR - 7-13 Policies and Proposals of Primary Importance for a Sustainable Tourism Development and a Competitive Greek Tourist Product
by Nikolaos TZIORAS - 14-19 Indonesian Marine Tourism: Developing a Favorable Tourism Destination to Attract International Sailing Boats
by Syafruddin CHAN & Cut APRILIA & Zaida Rizqi ZAINUL - 20-30 The Role of Corporate Image in Mediating the Effect of Service Quality on Buying Decision for a Retail Outlet in Bali
by Anak Agung Ngurah Gede SADIARTHA & Ni Luh DARMIYANTI - 31-41 Maintaining the Quality of Tuna of Aceh for the Japanese Export Market
by Syafruddin CHAN & Mirza TABRANI & Fauziah Aida FITRI - 42-71 Perceptions of Entrepreneurs and Innovators regarding Radical Innovation: Fundamentals, Requirements, and Method
by Dylan WALLACE & Brian BARNARD - 72-76 The Digital Sales Transformation Featured by Precise Retail Marketing Strategy
by Guoan ZHU & Xue GAO - 77-91 The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process
by Abdullatif I. R. ALHUDAITHY
2018, Volume 6, Issue 2
- 33-44 The Seal of Approval. Introducing the Third-Party Seal Model
by Daniel MURPHY - 45-51 Service Quality of Internet Banking from an Indonesian Perspective
by Kurnia ASNI & NASIR & Mukhlis YUNUS & NURDASILA - 52-64 Marketing Strategy for Rahn Products and Transactions at an Indonesian Bank
by HERYANTO & Evo RAMADHONI - 65-73 The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion
by Nikolaos TZIORAS - 74-80 The Internet as an Important Tool in the Tourism Industry and its Use in Customer Service
by Nikolaos TZIORAS - 81-94 Benefit as a Medium for Value Creation and Innovation
by Brian BARNARD - 95-105 The Effect of Marketing Mix, Service Quality, Islamic Values and Institutional Image on Students’ Satisfaction and Loyalty
by RADIMAN & Ade GUNAWAN & Sri Fitri WAHYUNI & JUFRIZEN - 106-114 Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?
by Abdullah Mohammed ALHIDARI & Omar H. Alkadhi
2018, Volume 6, Issue 1
- 1-6 Export Competitiveness of Minahasa Cultural House Production in North Sulawesi
by Yesita Windi WUISAN & Fulgentius Danardana MURWANI & SUHARTO S.M. - 7-13 Product Quality Evaluation in Physical Stores versus Online Stores
by Mihaela ȘTIR - 14-21 Influence of Motivation and Self-Efficacy on Entrepreneurial Intention to Run a Business
by Singgih SANTOSO & Budi SUTEDJO DHARMA OETOMO - 22-32 Health Awareness and Price Sensitivity as Predictors of Consumer’s Purchase Attitude towards Soft Drinks
by Mahmoud ABDEL HAMID SALEH & Abdullah Mohammed ALHIDARI & Abdulrahman AL-MANSOUR & AbdulElah AL-KHUDHAIR
2017, Volume 5, Issue 2
- 28-35 Importance of Strategic Social Media Marketing
by Simona VINEREAN - 37-43 Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India
by S. Priyadharsini & G. Kathiravan & M. Thirunavukkarasu & W. Ganpat & D. Saravanakumar - 44-52 Customer Satisfaction as a Mediator Variable between Service Quality and Customer Loyalty for a Bank in Indonesia
by Beby Karina Fawzea SEMBIRING & Paham GINTING & RISMAYANI & Ritha Fatimah DALIMUNTHE & Syamsul BAHRI - 53-65 Ancillaries in the Aviation Industry. Importance, Trends, Going Digital
by Bogdan AVRAM - 66-71 Culinary Tourism. A New Trend on the Tourism Market
by Oana DURALIA - 72-77 The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty. A Literature Review
by IKRAMUDDIN & Muhammad ADAM & Hizir SOFYAN & FAISAL - 78-91 A Multi-Method Approach to Understanding Behavior Change. The Case of Texting and Driving
by Karen M. HOOD & Christine M. KOWALCZYK & Christopher D. HOPKINS & Daniel PADGETT - 92-98 Content Marketing Strategy. Definition, Objectives and Tactics
by Simona VINEREAN
2017, Volume 5, Issue 1
- 1-9 Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry
by Sutarlan SULISTIYANI - 10-16 A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity
by Marius Sebastian RÜCKER - 17-27 Empirical Study on the Relationships of Internet Banking Quality, Customer Value, and Customer Satisfaction
by Umbas KRISNANTO
2016, Volume 4, Issue 2
- 31-38 Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia
by M.Dharma Tuah Putra NASUTION & Yossie ROSSANTY & Prana Ugiana GIO - 39-45 Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions
by Fatos UKAJ - 46-59 Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana
by Isaac TWENEBOAH-KODUAH & Charles ADUSEI & Charles TENKORANG - 60-76 Business in the hands of consumers: A scale for measuring online resale motivations
by Myriam ERTZ & Fabien DURIF & Manon ARCAND - 77-83 Branding Strategies for Social Media Marketing
by Simona VINEREAN
2016, Volume 4, Issue 1
- 1-9 Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty
by Nuri WULANDARI - 10-19 The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context
by Sabrina ELBACHIR & Abderrahmane CHENINI - 20-23 Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review
by Naufal BACHRI & Abdul RAHMAN LUBIS & NURDASILA & M. Shabri ABD. MAJID - 24-30 Customer Intelligence Analytics on Social Networks
by Brano Markic & Sanja Bijaksic & Arnela Bevanda
2015, Volume 3, Issue 2
- 35-50 Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales
by Simona VINEREAN & Alin OPREANA - 51-61 Evaluations of Co-Brands: A Two-Country Comparison
by Mark ANDERSON & Peter MARTINS DA SILVA - 62-72 Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia
by Mahmoud ABDEL HAMID SALEH & Abdulrahman ALTHONAYAN & Ayman ALHABIB & Essa ALRASHEEDI & Ghafar ALQAHTANI
2015, Volume 3, Issue 1
- 1-10 The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company
by Youcef SOUAR & Keltouma MAHI & Imane AMEUR - 11-16 The Probability Model of Expectation Disconfirmation Process
by Hui-Hsin HUANG - 17-28 Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism
by Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU - 29-34 A New Development in Online Marketing: Introducing Digital Inbound Marketing
by Alin OPREANA & Simona VINEREAN
2014, Volume 2, Issue 2
- 1 Editor’s Introduction to Volume 2, Issue 2 of Expert Journal of Marketing
by Simona VINEREAN - 61-67 Motivators That Intervene in the Decision Making Process in Tourism
by Alexandra VINEREAN - 68-81 The Effects of the Value Co-Creation Process on the Consumer and the Company
by Maria Angeles GARCIA HARO & Maria Pilar MARTINEZ RUIZ & Ricardo MARTINEZ CANAS - 82-85 Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach
by Jorge MONGAY
2014, Volume 2, Issue 1
- 1-14 Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing
by Simona VINEREAN & Alin OPREANA - 15-27 Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty
by Hui-Hsin HUANG - 28-36 A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers
by Bogdan AVRAM - 37-52 Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis
by Augustine Egwu Ndu OKO & Ohuonu Okwudiri NNANNA - 53-59 Buying Intentions Influenced by Various Determinants in Tourism
by Alexandra VINEREAN
2013, Volume 1, Issue 1
- 1-3 Editor’s Introduction of a New Marketing Journal: Expert Journal of Marketing
by Simona VINEREAN - 4-16 The Impact of Customer Perceptions and Satisfaction on E-Loyalty
by Simona VINEREAN - 17-27 Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing
by Alin OPREANA - 28-37 The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package
by Alexandra VINEREAN - 38-49 Models Used for Measuring Customer Engagement
by Mihai TICHINDELEAN - 50-54 Using the Electronics Development Advantage in Creating a Buzz for the Airline Passengers
by Bogdan AVRAM