Exploration of Opportunities for Development of CEE Domestic Luxury Brands: Case of the Czech Republic
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DOI: 10.18267/j.cebr.246
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- Hitka, MiloÅ¡ & MikloÅ¡Ãk, Andrej & GejdoÅ¡, MiloÅ¡ & Å tarchoň, Peter, 2024. "Insights into consumer preferences and purchasing behaviour for wooden bed furniture in Slovakia," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
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More about this item
Keywords
luxury; country of origin; branding; domestic luxury;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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