An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students
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More about this item
Keywords
mobile commerce; m-commerce intention; mobile shopping adoption;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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