Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice
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More about this item
Keywords
corporate social responsibility (CSR); cause-related marketing (CrM); consumers; perception; Slovakia;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
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