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Evaluation of a Campus Service Quality Recreational Scale

Author

Listed:
  • Mokoena Bakae Aubrey

    (Vaal University of Technology, Vanderbijlpark, South Africa)

  • Dhurup Manilal Roy

    (Vaal University of Technology, Vanderbijlpark, South Africa)

Abstract

In the past two decades, several researchers have applied service quality frameworks in sport-related domains in measuring service quality among participants. However, university campus recreation has been scarce as compared to organised sport at local, regional and national levels, which often depends on a limited tenure linked to their membership as a registered student at a university. The purpose of the study is to investigate service quality dimensions as perceived by university leisure and recreation students. A cross-sectional survey was undertaken among 301 university students using a non-probability purposive sampling. Variables that constituted campus recreation service quality were operationalised through a literature review, including sport and recreational scales. Through factor analysis, seven distinct dimensions of campus recreation service quality were established. These factors were labelled: people interaction, facility design, sociability, physical change, equipment, ambience and program range. Item total correlations show satisfactory convergence of the items within their relevant constructs. This study complements the existing recreational sports body of knowledge by exploring campus recreation service quality. These dimensions may assist campus recreation mangers to understand the dimensions that are pertinent among students within a university context better. Recreation managers, in their periodic measurement of service quality, can incorporate these dimensions.

Suggested Citation

  • Mokoena Bakae Aubrey & Dhurup Manilal Roy, 2017. "Evaluation of a Campus Service Quality Recreational Scale," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 62(3), pages 67-82, December.
    • Handle: RePEc:vrs:subboe:v:62:y:2017:i:3:p:67-82:n:4
    DOI: 10.1515/subboec-2017-0014
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    References listed on IDEAS

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    2. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
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    More about this item

    Keywords

    service quality; campus recreation programs; factor analysis; university;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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