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Research on the Relation Between Company Pricing Objectives and Pricing Strategies

Author

Listed:
  • Tatyana Netseva-Porcheva
  • Vasil Bozev

Abstract

The aim of this study is to find out which are the pricing strategies used by the companies operating in Bulgaria in terms of their pricing objectives. In this regard, the study provides a literature review of the theoretical developments and empirical research on company objectives and pricing strategies as well as an empirical survey. Based on the survey data, two groups of pricing objectives were distinguished: of universal and of specific nature. It was found out that universal nature is more typical of quantitative objectives, whereas specific nature is more typical of qualitative objectives. In terms of specific objectives, it was shown which pricing strategies are used for their achievement.

Suggested Citation

  • Tatyana Netseva-Porcheva & Vasil Bozev, 2020. "Research on the Relation Between Company Pricing Objectives and Pricing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 99-123.
    • Handle: RePEc:bas:econst:y:2020:i:5:p:99-123
    as

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    File URL: https://www.iki.bas.bg/Journals/EconomicStudies/2020/2020-5/5_TatyanaNetseva_f-f.pdf
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    References listed on IDEAS

    as
    1. Samiee, Saeed, 1987. "Pricing in marketing strategies of U.S.- and foreign-based companies," Journal of Business Research, Elsevier, vol. 15(1), pages 17-30, February.
    2. Tatyana Netseva-Porcheva & Vasil Bozev, 2019. "Profiling Companies according to the Adopted Pricing Strategy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 144-164.
    3. G. Kuder & M. Richardson, 1937. "The theory of the estimation of test reliability," Psychometrika, Springer;The Psychometric Society, vol. 2(3), pages 151-160, September.
    4. Shipley, David D, 1981. "Pricing Objectives in British Manufacturing Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 29(4), pages 429-443, June.
    5. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design

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