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The Role Of Customer Satisfaction In The Quality Management Systems: A Crosscultural Study

Author

Listed:
  • Andrzej Kobylanski
  • Bozena Pawlowska
  • Anna Strychalska-Rudzewicz

Abstract

This paper aims at presenting the concept of customer satisfaction in the context of activities focused on quality management in the food industry enterprises in Poland and in the USA. The studies were conducted in food industry enterprises that possessed quality systems, certified according to ISO 9001:2000 standard. Author-investigated assessment of enterprises’ activities in the area of customer satisfaction management indicate that American and Polish companies have similar perceptions of issues associated with measuring customer satisfaction. However, American companies have more knowledge of the theoretical concept of customer satisfaction, therefore they possess a greater understanding of the implications of customer satisfaction research.

Suggested Citation

  • Andrzej Kobylanski & Bozena Pawlowska & Anna Strychalska-Rudzewicz, 2011. "The Role Of Customer Satisfaction In The Quality Management Systems: A Crosscultural Study," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(3), pages 57-74.
    • Handle: RePEc:ibf:ijmmre:v:4:y:2011:i:3:p:57-74
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    More about this item

    Keywords

    Customer satisfaction; quality management systems; food industry in Poland and the USA;
    All these keywords.

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • N62 - Economic History - - Manufacturing and Construction - - - U.S.; Canada: 1913-
    • N64 - Economic History - - Manufacturing and Construction - - - Europe: 1913-

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