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The Role And Implications Of The Event Based Communication In The Electoral Campaign

Author

Listed:
  • Tatu Cristian Ionut

    (Bucharest Academy Of Economic Studies, Faculty of Marketing)

  • Pastiea Mihai
  • Ion Andrei

    (Bucharest Academy Of Economic Studies,)

Abstract

The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal for the campaign staff is to bring the global electoral package closer to the electorate and earn their votes most, of the time various competitors use disappointingly similar tactics that create confusion among the electorate. The campaign related events turned out to be one of the tactics that allows for a pin-point targeting of the electorate and a better control on the receivers of the message. This paper focuses on the types of events used that can be used in an electoral campaign reinforced with their particularities and effects registered in previous campaigns.

Suggested Citation

  • Tatu Cristian Ionut & Pastiea Mihai & Ion Andrei, 2011. "The Role And Implications Of The Event Based Communication In The Electoral Campaign," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 805-810, December.
    • Handle: RePEc:ora:journl:v:1:y:2011:i:2:p:805-810
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    File URL: http://anale.steconomiceuoradea.ro/volume/2011/n2/117.pdf
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    More about this item

    Keywords

    electoral marketing; communication; events; targeting; global electoral pachage;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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