IDEAS home Printed from https://ideas.repec.org/a/aio/aucsse/v3y2012i40p134-140.html
   My bibliography  Save this article

Issues Concerning The Role Of Promotion For Tax Authorities

Author

Listed:
  • Carmen Comaniciu
  • Liliana Bunescu

    (Lucian Blaga University of Sibiu Faculty of Economics)

Abstract

Tax administration having as general objectives fighting against tax evasion, business support, modernization and improvement of procedures, prevention of tax evasion during collection, improving the collection of budgetary debts wants to be a modern administration that rely on principles of efficiency, transparency and responsibility. How the objectives of tax administration are known? Does everyone understand the objectives of tax administration? Do taxpayers know that major strategic orientation of the tax administration is the attention to expectations of citizens and businesses? What are the actions that can improve and stimulate the relationship taxpayer – tax administration? Through this article we intend to present a number of aspects of marketing policy that can be implemented by the institutions with attributions in tax administration to promote the image among taxpayers and thus provide the answer to the above questions.

Suggested Citation

  • Carmen Comaniciu & Liliana Bunescu, 2012. "Issues Concerning The Role Of Promotion For Tax Authorities," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(40), pages 134-140.
    • Handle: RePEc:aio:aucsse:v:3:y:2012:i:40:p:134-140
    as

    Download full text from publisher

    File URL: http://feaa.ucv.ro/AUCSSE/0040v3-015.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    tax administration; promotion policy; public marketing; taxation; taxpayers;
    All these keywords.

    JEL classification:

    • H19 - Public Economics - - Structure and Scope of Government - - - Other
    • H29 - Public Economics - - Taxation, Subsidies, and Revenue - - - Other
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:aucsse:v:3:y:2012:i:40:p:134-140. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anca Bandoi (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.