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Communication Potential of Fidelity Cards

Author

Listed:
  • Stoica Ana-Maria

    („Spiru Haret" University of Bucharest, Faculty of Marketing and International Economic Business)

Abstract

The loyalty card represents an excellent communication method for the improvement of the clients’ loyalisation because it permits the immediate answer by making possible the accomadation of the offer to each customer. These types of cards are efficient from the viewpoint of both the measurable and the estimated present effects and for the relatively reduced costs together with a short time for application. The cards may be a long term solution and an instrument of marketing at the disposition of the producers or companies that wish an efficient way to stimulate the increase in sales.

Suggested Citation

  • Stoica Ana-Maria, 2011. "Communication Potential of Fidelity Cards," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2016-2018, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:2016-2018
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2011p1.pdf
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    More about this item

    Keywords

    loyalty cards; client; database;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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