Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands
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Cited by:
- repec:rom:campco:v:7:y:2011:i:1:p:193-204 is not listed on IDEAS
- Ovidiu-Iulian BUNEA, 2018. "A Photograph Of The Urban Marketing Strategy Structure Of The Bucharest Municipality," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 565-573, November.
- Florina PÃŽNZARU, 2012. "From Conjunctural Urban Storytelling To City Branding: An Empirical Model For Bucharest," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(2), pages 33-44, June.
- Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
- Monica Daniela TESU (PASCULESCU), 2011. "Reforming The Public Administration Through E-Government: A Regional Approach," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 7(1), pages 193-204, June.
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Keywords
city brand; marketing strategies; tourism; ways of measuring the brand;All these keywords.
JEL classification:
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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