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Performance In Services Marketing. The Case Of Two Of The World'S Best Restaurants

Author

Listed:
  • Catalin GRADINARU

    (University of Bucharest, Romania)

  • Sorin-George TOMA

    (University of Bucharest, Romania)

Abstract

Worldwide, there is a consistent increasing tendency of the predominance of services for GDP growth, as they are the main contributor. Thus, one cannot deny the majority of white collars over blue collars. Whilst products have tangible assets on which consumers can judge and decide what is better for them, dealing with services imply the prevalence of soft variables. Combining services with the base of Maslow's pyramid, there is no denying the fact that the art of crafting food and the way an individual feels this basic process, thus, enhanced through the experience of dining, is critical. In an activity where the quality of the services provided play a decisive role in the success of a business, restaurants' management needs to know learn from the best practices examples in the field, track their activity and never quit their desideratum of reaching greatness through client satisfaction. The purposes of this paper are to provide an overview of the situation of the first two of the world's best restaurants and to present the role played by services marketing in their performance. Our research is based on a literature analysis.

Suggested Citation

  • Catalin GRADINARU & Sorin-George TOMA, 2017. "Performance In Services Marketing. The Case Of Two Of The World'S Best Restaurants," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(4), pages 99-109.
    • Handle: RePEc:brc:brccej:v:2:y:2017:i:4:p:99-109
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    Citations

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    Cited by:

    1. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 485-489, August.
    2. Sorin-George Toma, 2023. "The Evolution of the World’s Most Valuable Brands in the Period 2018-2023," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 815-821, August.

    More about this item

    Keywords

    services marketing; restaurant; performance; El Celler de Can Roca; Osteria Francescana;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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