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The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages

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  • FUCIU Mircea

    (Lucian Blaga University of Sibiu)

Abstract

The current paper, which is mostly a literature review paper, aims to underline the concept of social media, the evolution of the Instagram platform, several important statistics related to this visual platform (number of users, profile of the users, age groups, time spent online etc.), as well as some important advantages and disadvantages for the companies when using this platform for doing business or for when they develop their own online strategies. We are also presenting the types of posts that the Instagram users are appreciating, as well as several important aspects related to when to post on Instagram in connection to a certain industry or field of activity.

Suggested Citation

  • FUCIU Mircea, 2019. "The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(4), pages 53-63, December.
    • Handle: RePEc:blg:reveco:v:71:y:2019:i:4:p:53-63
    as

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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/71404fuciu.pdf
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    References listed on IDEAS

    as
    1. Carmen ACATRINEI & Florina Nicoleta NISTOR, 2012. "The Romanian perspective upon the social customer and online social networks," Management & Marketing, Economic Publishing House, vol. 7(2), Summer.
    2. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    marketing; social media; Instagram; brand;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

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