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Difficulties In The Research Of Ethnic Groups

Author

Listed:
  • Angelica-Nicoleta NECULĂESEI (ONEA)

    (Alexandru Ioan Cuza University of Iaşi)

Abstract

It is very difficult to deal with ethnic groups in research that aims to obtain information to underline decisions in ethnomarketing; but numerous articles have highlighted both problems and solutions that can be considered in the development of much more appropriate designs for future research. In this article we inventory some of them, based on relevant specialized papers. We believe that the submitted conceptual and methodological aspects provide important clarifications.

Suggested Citation

  • Angelica-Nicoleta NECULĂESEI (ONEA), 2020. "Difficulties In The Research Of Ethnic Groups," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 44, pages 7-15, July.
    • Handle: RePEc:cmj:interc:y:2020:i:44:p:7-15
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    More about this item

    Keywords

    Ethnic group; Ethnicity; Ethnomarketing; Ethnic identity; Research methodology;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • Z19 - Other Special Topics - - Cultural Economics - - - Other

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