IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiiiy2023i1p570-576.html
   My bibliography  Save this article

Exploring Barriers to Adoption of AR filters on Social Media

Author

Listed:
  • Elena Bostanica

    (The Bucharest University of Economic Studies, Faculty of Marketing, Romania)

  • Elena Goga

    (The Bucharest University of Economic Studies, Faculty of Marketing, Romania)

  • Mihai Orzan

    (The Bucharest University of Economic Studies, Faculty of Marketing, Romania)

Abstract

This study examines the barriers to augmented reality (AR) filters' broad adoption on social media platforms. The widespread adoption of AR filters is hindered by significant obstacles despite the rising popularity of AR technology and the potential benefits for users. In order to give social media platforms and the designers of AR filters insights to improve user experiences and encourage better engagement, this study attempts to identify and explore these key barriers from the users' perspective.

Suggested Citation

  • Elena Bostanica & Elena Goga & Mihai Orzan, 2023. "Exploring Barriers to Adoption of AR filters on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 570-576, August.
    • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:1:p:570-576
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/4.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    social media; AR filters; technology adoption; user behavior;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:1:p:570-576. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.