Mobile Game Advertising Recall in Pre- and Post-Game Experience
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More about this item
Keywords
Mobile game advertising; pre- and post-game advertisements; advertising recall; service quality; explicit memory.;All these keywords.
JEL classification:
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
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