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The History of Marketing Science

Editor

Listed:
  • Russell S Winer
    (New York University, USA)

  • Scott A Neslin
    (Dartmouth College, USA)

Abstract

The History of Marketing Science

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Russell S Winer & Scott A Neslin (ed.), 2014. "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9128, August.
    • Handle: RePEc:wsi:wsbook:9128
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/9128
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