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The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination

Author

Listed:
  • Maja Konecnik

    (University of Ljubljana, Slovenia)

  • Mitja Ruzzier

    (University of Ljubljana, Slovenia)

Abstract

The paper investigates the customer's perspective on a tourism destination brand through four proposed dimensions: awareness, image, quality and loyalty dimension. In addition to the brand's dimensions evaluation, the influence of previous visitation on each proposed dimension is presented. The evaluation of tourism destination brand Slovenia in the minds of German respondents serves as an investigated example. In addition to an evaluation for each investigated dimensions' variables for destination Slovenia as perceived by German respondents, the study confirms also the influence of previous visitation on brand evaluation. In the investigated example, previous visitation is recognized as the improvement factor in Slovenia's evaluation in the minds of German respondents.

Suggested Citation

  • Maja Konecnik & Mitja Ruzzier, 2006. "The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 4(2), pages 145-165.
    • Handle: RePEc:mgt:youmgt:v:4:y:2006:i:2:p:145-165
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    File URL: http://www.fm-kp.si/zalozba/ISSN/1581-6311/4_145-165.pdf
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    Citations

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    Cited by:

    1. Erdogan Haktan Ekiz & Huseyin Arasli, 2007. "Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(3), pages 271-287.
    2. Michal Zemla, 2008. "Failures in Building Partnership for Success in the Competitive Market: The Case of Polish Ski Resorts," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 6(4), pages 421-444.
    3. Eleni Gaki & Stella Kostopoulou & Evangelia Parisi & Dimitris Lagos, 2016. "The evaluation of tourism satisfaction in island destinations: The case of the Ionian Islands of Greece," ERSA conference papers ersa16p295, European Regional Science Association.

    More about this item

    Keywords

    previous visitation; Slovenia;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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