Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?
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Abstract
Suggested Citation
DOI: 10.1177/21582440211050382
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References listed on IDEAS
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Cited by:
- Minh-Tri Ha & Giang-Do Nguyen & Bao-Son Doan, 2023. "Understanding the mediating effect of switching costs on service value, quality, satisfaction, and loyalty," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.
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More about this item
Keywords
India; food Industry; switching barriers; customer satisfaction; customer loyalty;All these keywords.
JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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