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Preference Heterogeneity Among German Consumers Regarding Gm Rapeseed-Oil

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  • Zapilko, Marina
  • Klein, Agnes
  • Menrad, Klaus

Abstract

Consumer acceptance is a determining factor for the profitability and the development potential of GM food. Therefore, using the example of rapeseed-oil this paper investigates German consumers' acceptance towards GM food using a discrete-choice-experiment and latent class analysis. It was possible to identify three different consumer segments. The first cluster comprises consumers who set special value on organically produced food products, while for the second group of respondents cheap prices are the most decisive purchase criterion. The third segment of consumers prefers GM rapeseed-oil with associated health benefits. Furthermore, the defined consumer groups differ in terms of attitudinal variables.

Suggested Citation

  • Zapilko, Marina & Klein, Agnes & Menrad, Klaus, 2009. "Preference Heterogeneity Among German Consumers Regarding Gm Rapeseed-Oil," Conference Papers 91302, University of Weihenstephan-Triesdorf, Straubing Centre of Science.
    • Handle: RePEc:ags:uwtscp:91302
    DOI: 10.22004/ag.econ.91302
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    3. Christoph, Inken B. & Roosen, Jutta & Bruhn, Maike, 2006. "Willingness to pay for genetically modified food and non-food products," 2006 Annual meeting, July 23-26, Long Beach, CA 21303, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    5. W. Bruce Traill, 2004. "Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England, and France," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 31(2), pages 179-204, June.
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    Keywords

    Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;

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